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Know More Media - Sales / Marketing - Apr 12, 2008
A new wave of print ads and televsision commercials are coming for Silk Soymilk that will use customer testimonials from real women who reallly drink Silk. The campaign is meant to attract non-soymilk drinkers to …
Also tagged: advertising, branding, market share, soymilk, marketing strategy, brand strategy, silk soymilk
MarketingBlurb - Apr 11, 2008
A new wave of print ads and televsision commercials are coming for Silk Soymilk that will use customer testimonials from real women who reallly drink Silk. The campaign is meant to attract non-soymilk drinkers to …
Also tagged: advertising, branding, market share, soymilk, marketing strategy, brand strategy
AListReview - Jul 10, 2007
Politicians may be somewhat more blog-savvy, but Fred points out only a few know that they need embed code for their videos. I didn't watch the Super Bowl, instead I installed Windows Small Business Server on one of …
Also tagged: chris pirillo, in the news, godaddy, gtd, super bowl, superbowl, lifehacker
Know More Media - Sales / Marketing - Apr 6, 2007
In an effort to draw out their inner "kitchen," General Electric (GE) has launched a new Web site called "Confessions from the Kitchen," and asks visitors to offer up their best kitchen secrets which could end up in …
Also tagged: advertising, user generated content, online advertising, general electric, internet advertising, digital content, consumers technology, consumer generated media
Know More Media - Media / Entertainment - Apr 6, 2007
At first glance it may seem that the networks are responding to consumers' desire to watch a less cluttered TV viewing experience by cutting back on commercials. With the number of TV commercial spots declining, it …
Also tagged: advertising, statistics, promotion, show business statistics, advertising sales