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1. Google CEO Eric Schmidt Says Not Interested in Owning Content [TheAlphaMarketer] Know More Media Network Feed - May 12, 2007 Google (GOOG) CEO Eric Schmidt said in a press conference at Google headquarters that the company made a decision a while ago that it isn't interested in owning content. His comments were made in response to a … Also tagged: google, user generated content, content, dow jones, digital trends, eric schmidt, digital content

2. Ad Spending on Social Networks Reaching Almost 1 Billion This Year [TheAlphaMarketer] Know More Media - Sales / Marketing - Apr 26, 2007 The ad spending pie for social networks is continuing to grow as agencies and businesses are targeting them to the tune of almost $1 billion dollars this year. MySpace (NWS-A) will get over half of that with about … Also tagged: social networking, facebook, user generated content, myspace, friendster, online community, internet community

3. Harry Potter and being Ready for Your Fans [TheAlphaMarketer] Know More Media - Sales / Marketing - Apr 15, 2007 It's amazing to think back when the fan sites that were connected the Harry Potter franchise were attempted to be shut down by Warner Bros. because of copyright issues. If they would have succeeded in doing that, I … Also tagged: harry potter, user generated content, content, online marketing, marketing secrets, internet community

4. Nielsen Launches New Branding Tool for Online Marketers [TheAlphaMarketer] Know More Media - Sales / Marketing - Apr 14, 2007 Nielsen has launched a new tool that will enable online marketers to map out the DNA of their brand. Called the Brand Association Map (BAM), and from BuzzMetrics, it empowers marketers to find out what people are … Also tagged: bam, branding, user generated content

5. 41 Million People in U.S. Visit Social Networking Sites [TheAlphaMarketer] Know More Media - Sales / Marketing - Apr 11, 2007 A study by JupiterResearch shows that 25 percent of Internet user in the U.S. visit social networking Web sites. Overall in the U.S., it accounts for about 41 million people. For the study, social networking sites … Also tagged: social networking, user generated content, content, interactive, online community, consumers technology, content is king, internet community

6. Martha Stewart Relaunches Her Web Site [TheAlphaMarketer] Know More Media - Sales / Marketing - Apr 10, 2007 The revamping of the Martha Stewart Web site will be a very interesting experiment to watch. With the majority of online content providers going the way of a stronger user-generated format, Stewart has rather chosen to … Also tagged: user generated content, business news, martha stewart, content is king, internet news, lifestyle magazine

7. Late-Night Content Increasingly Popular on NBC.com [TheAlphaMarketer] Know More Media - Sales / Marketing - Apr 8, 2007 NBC (GE) has had a lot of success on its NBC.com site with its usual late-night content from its popular Saturday Night Live, The Tonight Show With Jay Leno, Late Night With Conan O'Brien, and Last Call With Carson … Also tagged: user generated content, nbc, jay leno, behind the scenes, hollywood and internet, nbc com, digital content

8. GE Launches "Confessions from the Kitchen" [TheAlphaMarketer] Know More Media - Sales / Marketing - Apr 6, 2007 In an effort to draw out their inner "kitchen," General Electric (GE) has launched a new Web site called "Confessions from the Kitchen," and asks visitors to offer up their best kitchen secrets which could end up in … Also tagged: advertising, user generated content, online advertising, commercials, general electric, internet advertising, digital content, consumers technology

9. Where is MySpace Going? [TheAlphaMarketer] Know More Media - Sales / Marketing - Apr 6, 2007 While it's no secret that MySpace (NWS-A) is aging and slowing in growth, the bigger question is what does it mean and if it's a bad thing. I don't think anybody is surprised that some former users are fleeing the … Also tagged: social networking, user generated content, myspace, online advertising, internet advertising, monetization, online community, internet community, monetizing video, social networking branding

10. Hook.TV is an Example of Where Social Networking is Going [TheAlphaMarketer] Know More Media - Sales / Marketing - Apr 5, 2007 If you've ever dipped a fly in the water, or stood on the shore of a river looking for the first hit of the day, you'll know why HOOK.tv was created. HOOK.tv is a fly-fishing video site built as an online community … Also tagged: social networking, user generated content, video on demand, online community, video streaming, niche market, consumers technology, video content, niche secrets, niche service

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