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1. Small Business Promotion Tip #7 - Promote Benefits Before Features In Advertising Copy [SmallBizMentor] Know More Media - Small Business / Home Based Business - Jul 18, 2008 Copywriting is a key skill in writi ng advertising copy, but you can also use this same basic copywriting principle to power up your newsletters. The most important copywriting skill happens before you even write a … Also tagged: marketing, small business, yvonne russell, small biz mentor, advertising copy, benefits vs features

2. Small Business Promotion Tip #7 - Promote Benefits Before Features In Advertising Copy SmallBizMentor - Jul 18, 2008 Copywriting is a key skill in writi ng advertising copy, but you can also use this same basic copywriting principle to power up your newsletters. The most important copywriting skill happens before you even write a … Also tagged: marketing, small business, yvonne russell, small biz mentor, advertising copy, benefits vs features

3. McDonald's Uses the Mirror Trick [MarketingBlurb] Know More Media Network Feed - Jun 29, 2008 This cool ad comes via adgoodness. McDonald's (NYSE: MCD) is resorting to that old magician's mirror trick to lure customers in 24 hours per day. Check out the clever outdoor ad snapped at a Sydney, Australia bus … Also tagged: advertising, mcd, mcdonalds, outdoor advertising, advertising creative, mcdonalds ad

4. McDonald's Uses the Mirror Trick MarketingBlurb - Jun 29, 2008 This cool ad comes via adgoodness. McDonald's (NYSE: MCD) is resorting to that old magician's mirror trick to lure customers in 24 hours per day. Check out the clever outdoor ad snapped at a Sydney, Australia bus … Also tagged: advertising, mcd, mcdonalds, outdoor advertising, advertising creative, mcdonalds ad

5. Mozilla's Firefox - Organic Software MarketingBlurb - Jun 28, 2008 In an attempt to further differentiate itself from the competition, Mozilla uses the term "organic software" to refer to its popular Firefox web browser. Frankly, I'm a bit jaded when it comes to the term "organic". I … Also tagged: firefox, mozilla, marketing strategy, differentiation, marketing promise

6. Mozilla's Firefox - Organic Software [MarketingBlurb] Know More Media - Sales / Marketing - Jun 28, 2008 In an attempt to further differentiate itself from the competition, Mozilla uses the term "organic software" to refer to its popular Firefox web browser. Frankly, I'm a bit jaded when it comes to the term "organic". I … Also tagged: firefox, mozilla, marketing strategy, differentiation, marketing promise

7. Acronyms Gone Wrong [MarketingBlurb] Know More Media - Sales / Marketing - Jun 24, 2008 Coming from a background in Corporate America, I've had to deal with my fair share of acronyms. I'm not adverse to acronyms, but I do think people have a tendency to take them a bit too far, particularly in … Also tagged: acronyms, marketing promotion, ca world, event marketing, information technology conference

8. Acronyms Gone Wrong MarketingBlurb - Jun 24, 2008 Coming from a background in Corporate America, I've had to deal with my fair share of acronyms. I'm not adverse to acronyms, but I do think people have a tendency to take them a bit too far, particularly in … Also tagged: acronyms, marketing promotion, ca world, event marketing, information technology conference

9. Hot Button Marketing By Barry Feig - Book Review [SmallBizMentor] Know More Media - Small Business / Home Based Business - Jun 23, 2008 I've been exploring psychological triggers in marketi ng l ately. Barry Feig has written Hot Button Marketing: Push the emotional buttons that get people to buy. As a Myers Briggs trainer and writing coach, I'm … Also tagged: starbucks, small business, yvonne russell, business resources, small biz mentor, psychological triggers, barry feig, hot button marketing

10. Hot Button Marketing By Barry Feig - Book Review SmallBizMentor - Jun 23, 2008 I've been exploring psychological triggers in marketi ng l ately. Barry Feig has written Hot Button Marketing: Push the emotional buttons that get people to buy. As a Myers Briggs trainer and writing coach, I'm … Also tagged: starbucks, small business, yvonne russell, business resources, small biz mentor, psychological triggers, barry feig, hot button marketing

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