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Will the CW be the First Network Victim of Internet? [TheAlphaMarketer]Know More Media - Sales / Marketing - May 19, 2008 It looks increasingly probable that the CW, which was the result of the merging of WB and UPN by CBS (NYSE:CBS-A) and Time Warner (NYSE:TWX), may be the first network to succomb to the Internet, as its core demographic … Also tagged: twx, time warner, wb, cbs, cw, upn, digital trends, gossip girls, wb target audience, young female demographic |
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Will the CW be the First Network Victim of Internet?TheAlphaMarketer - May 18, 2008 It looks increasingly probable that the CW, which was the result of the merging of WB and UPN by CBS (NYSE:CBS-A) and Time Warner (NYSE:TWX), may be the first network to succomb to the Internet, as its core demographic … Also tagged: twx, time warner, wb, cbs, cw, upn, digital trends, gossip girls |
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"High School Musical 2" Breaks Basic Cable Audience Record [BizofShowBiz]Know More Media - Media / Entertainment - Aug 18, 2007 The Disney Channel broke cable viewing records with its smash hit "High School Musical 2," which drew an average audience of 17.2 million, according to preliminary Nielsen Media Research ratings. The record broken was … Also tagged: dis, disney, hannah montana, disney channel, high school musical 2, basic cable, basic cable record |
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"High School Musical 2" Breaks Basic Cable Audience RecordBizofShowBiz - Aug 18, 2007 The Disney Channel broke cable viewing records with its smash hit "High School Musical 2," which drew an average audience of 17.2 million, according to preliminary Nielsen Media Research ratings. The record broken was … Also tagged: dis, disney, hannah montana, disney channel, high school musical 2 |
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Traditional Media and Big New Media Get Young People Wrong [TheAlphaMarketer]Know More Media - Sales / Marketing - Jul 17, 2007 Last Friday's conversation at Fortune's iMeme conference in San Francisco covered a lot of territory; a lot of it mostly the rehashed things being talked about over the last couple of years. One of those I want to … Also tagged: goog, youtube, facebook, myspace, mtv, gap, traditional media, digital trends, marketing teens, marketing young adults, selling teens |
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Traditional Media and Big New Media Get Young People WrongTheAlphaMarketer - Jul 17, 2007 Last Friday's conversation at Fortune's iMeme conference in San Francisco covered a lot of territory; a lot of it mostly the rehashed things being talked about over the last couple of years. One of those I want to … Also tagged: goog, youtube, facebook, myspace, mtv, gap, traditional media, digital trends |
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What the Migration to Facebook from MySpace Means - Part 4 [TheAlphaMarketer]Know More Media - Sales / Marketing - Jul 14, 2007 What happens when general websites of any type reach scale. Think of this in terms of a large retail outlet of physical stores. Once they permeate a market, even it's an entire country, eventually there is no place to … Also tagged: social networking, teens, facebook, myspace, news corp, online community, young adults, niche markets, portals, internet community, building scale, web portals |
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What the Migration to Facebook from MySpace Means - Part 3 [TheAlphaMarketer]Know More Media - Sales / Marketing - Jul 14, 2007 We'll look here more on the impact of sites build for scale versus those built for niche categories. The reason these types of websites built for scale will level off, and eventually drop in visitors, is because once … Also tagged: social networking, teens, facebook, myspace, news corp, online community, young adults, niche markets, portals, internet community, building scale, web portals |
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What the Migration to Facebook from MySpace Means - Part 2 [TheAlphaMarketer]Know More Media - Sales / Marketing - Jul 14, 2007 Let's go on and look at TV networks and web portals as examples of what will happen with social networking sites. The social networking space is now in a similar place that TV was when the cable industry began to … Also tagged: social networking, teens, facebook, myspace, news corp, online community, young adults, niche markets, portals, internet community, building scale, web portals |
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What the Migration to Facebook from MySpace Means - Part 1 [TheAlphaMarketer]Know More Media - Sales / Marketing - Jul 14, 2007 When the surveys and studies last year started to show the average age of MySpace (NWS-A) users were reaching 35, you knew it wasn't going to take too l ong before a migration to other social networks would begin. So … Also tagged: social networking, teens, facebook, myspace, news corp, online community, young adults, niche markets, internet community, building scale |