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Yahoo Search Marketing Now Applying Discounts to Publisher Clicks

marketingpilgrim.com » 2007 » June » 5th » Yahoo Search Marketing Now Applying Discounts to Publisher Clicks

Tagged: yahoo, ypn, ysm

Yahoo has just rolled out quality-based pricing for Yahoo Search Marketing, effectively discounting certain CPCs on the Yahoo Publisher Network (similar to Google’s smart pricing). Here’s the announcement… What is quality-based pricing? Essentially, it assesses the quality of a publisher’s traffic based upon the publisher’s ability to deliver more interested, high-value potential customers to … Continue Reading »

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