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mathewingram.com/work - Oct 8, 2008
Cartoonist and wine-marketing genius Hugh Macleod of Gaping Void asked marketing guru Seth Godin some questions recently, which he has posted on his blog. One of my favourites is when Hugh asks Seth what the hardest …
mathewingram.com/work - Oct 2, 2008
No matter which side of the political fence you’re on, there’s no question that the Obama campaign has been light-years ahead of the competition when it comes to taking advantage of social-media tools, whether that …
mathewingram.com/work - Aug 20, 2008
I have to agree with Steve Rubel of Micropersuasion, whose post I came across on Twitter: this video by Electronic Arts and Tiger Woods — a response to a YouTube video posted by a fan of the EA Tiger Woods golf game …
Also tagged: video
mathewingram.com/work - May 2, 2008
I wasn’t at CaseCamp the other night, but I came across a minor storm of Twitter messages (I refuse to call them “tweets”) both during and afterwards, about one of the presenters — namely, an online fiction/marketing …
Also tagged: social networks, facebook
mathewingram.com/work - Apr 21, 2008
Update 2: Via a Twitter post from Engtech (which I found on FriendFeed), I came across a suggestion from this guy about how to re-enable your Twitter cache. I tried it and it seems to have worked. And now — finally — …
Also tagged: social, social networks, failure, twitter
mathewingram.com/work - Jan 28, 2008
There’s lots of commentary today about my friend Clive Thompson’s piece in Fast Company magazine on researcher Duncan Watts, who argues that much of author Malcolm Gladwell’s book The Tipping Point just isn’t true — …
Also tagged: social networks, media, influentials, tipping
mathewingram.com/work - Nov 28, 2007
Kevin Nalts is a marketer who currently works for a Fortune 100 company as a consumer-product director, and moonlights as a YouTube comedian, one whose channel is in the top 10 in the comedy section, with more than …
Also tagged: video, advertising, youtube
mathewingram.com/work - Nov 23, 2007
TechCrunch put up a post yesterday by someone named Dan Ackerman Greenberg (everyone else gets by with just two names, but for some reason Dan seems to need three) about how his company uses a variety of secret “black …
mathewingram.com/work - Nov 8, 2007
Baseball fan Allan Wood, who downloaded dozens of major-league games through the Major League Baseball service and paid good money for them (close to $300), wrote a post yesterday that got a lot of attention in both …
mathewingram.com/work - Nov 4, 2007
I haven’t decided whether to go and see Jerry Seinfeld’s Bee Movie yet, but I expect I probably will, considering my kids really want to see it. But I don’t really feel much desire to see it, even though I loved the …
Also tagged: video, advertising, movie, seinfeld