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The Upfront: Fast Food, Packaged Goods, Cars Shift $60 Mil. to Cable

mediaweek.com » 2008 » June » 30th » The Upfront: Fast Food, Packaged Goods, Cars Shift $60 Mil. to Cable

Tagged: cable tv

While 2008 will not go on the books as the year upstart cable took in more upfront dollars than the establishment, this year’s bazaar will mark a turning point for a segment that has long been regarded as strictly B-list … Continue Reading »

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