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Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’

nytimes.com » 2008 » June » 29th » Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’

Tagged: television, environment, medicine and health, consumer protection, news and news media, public relations and publicity

Strategic word selection can catapult an announcement about a product or a “breakthrough” onto the evening news instead of to the spam folder or circular file … Continue Reading »

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