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Yearly Archives: 2007, 2008

Latest news from NYT > Media & Advertising

  1. Couric Rebounds With Web and Palin

    Oct 10, 2008

    By getting some of their best election coverage online, Katie Couric and the team behind “CBS Evening News” may have seized on a template for the not-so-distant future.

    Tagged: television, presidential election of 2008, news and news media, cbs corp cbs nyse, couric katie, cbs evening news tv program, kaplan rick

  2. Employees Agree to Buyouts and Work Concessions to Save Star-Ledger in Newark

    Oct 9, 2008

    After employees agreed to buyouts and concessions, the owners of The Star-Ledger, New Jersey’s largest paper, said the paper would not change hands or go out of business.

    Tagged: newspapers, star ledger, advance publications inc, layoffs and job reductions, newark star ledger, newhouse donald

  3. Ads That Soothe When Banks Are Failing

    Oct 7, 2008

    How to create a campaign projecting confidence in Washington Mutual, to be remembered as having suffered the largest bank failure of its time?

    Tagged: advertising and marketing, washington mutual

  4. Who Wants to Be the Host of a Game Show? So Many

    Oct 5, 2008

    These days it seems as if every B-list actor is angling for the job.

    Tagged: games, television, actors and actresses, contests and prizes, hiring and promotion

  5. Advertising: Google Deal With Yahoo Draws More Opposition

    Oct 5, 2008

    Resentment and fear of Google’s power is growing among some of the biggest players in the advertising industry.

    Tagged: online advertising, advertising and marketing, justice department, yahoo inc yhoo nasdaq, google inc goog nasdaq