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TNS Surrenders To WPP Group, Tells Shareholders To Accept The $2 Billion Deal

paidcontent.org » 2008 » October » 7th » TNS Surrenders To WPP Group, Tells Shareholders To Accept The $2 Billion Deal

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After months of repeatedly rebuffing WPP Group's $2 billion (??1.14 billion) takeover bid, media measurement firm TNS is now telling its shareholders to approve the deal, Reuters reports. WPP made the offer back in July, two months after TNS and its German rival, media audience monitor GfK, announced plans to merge, creating the world's second largest audience measurement firm after Nielsen. But … Continue Reading »

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