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Research: Internet Has Eaten Newspapers' Ads

paidcontent.org » 2010 » February » 8th » Research: Internet Has Eaten Newspapers' Ads

Hark, the herald angels sing! Total ad spend will rise this autumn, after nine consecutive quarters of annual decline, according to an Advertising Association and WARC forecast. The rise is modest - Q3 2010 is predicted to be 2.8 percent up from the year before. But it’s heartening after last year, when total ad spend fell 12.7 percent from 2008 in the worst ad recession since 1982, according to … Continue Reading »

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