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SEO Book.com - Dec 29, 2007
Some marketers aggressively email spam people to promote their best ideas, thinking no harm could come from it. If you do not take the time to personalize emails and actually visit the sites you are emailing then you …
Tagged: blogs
SEO Book.com - Dec 29, 2007
A number of readers emailed me asking to send them my WebmasterWorld Pubcon Powerpoint slides. Downloads: low risk link buying slides contextual ad optimization slides Here they are online as well: I am a big fan …
Tagged: conferences
SEO Book.com - Dec 29, 2007
As Frank Luntz says "it's not what you say, it's what people hear." Politics is a game of marketing. Raise money, invest in messaging, and spread the message. Most of the leading presidential candidates are not …
Tagged: marketing
SEO Book.com - Dec 27, 2007
Anyone surprised that Sam's Club offers SEO services? I think I am going to fight back by selling Chinese made US flags for 3 cents each. :)
Tagged: business
SEO Book.com - Dec 27, 2007
The year is almost out, and tax time is just around the corner. Here are some tips for SEOs and web marketers on how to lower your income by increasing your expenses. Donate to Charity - want to do some good? Why not …
Tagged: business
SEO Book.com - Dec 27, 2007
One of the big differences between things that are successful and things that fail is simply staying around and staying active in the community. By those measurements, the regional Search Marketing Associations were …
Tagged: marketing
SEO Book.com - Dec 25, 2007
Search is so consolidated that it is uncomfortable being an SEO. If Google decides to profile you or kill your sites there is not much you can do, especially because Yahoo! and Microsoft are losing marketshare month …
SEO Book.com - Dec 24, 2007
This post is a guest post by Gab Goldenberg. If you’ve known me for any period of time, you’ll know that I produce ideas about a mile a minute. And frequently enough, I like the idea enough that I’ll go purchase a …
Tagged: links
SEO Book.com - Dec 24, 2007
My buddy Patrick Münzinger just informed me that SearchGuild went offline - forever. SearchGuild is the forum that (along with NFFC, a few other mentors, and a few lucky breaks) took me from near bankruptcy to knowing …
Tagged: publishing and media
SEO Book.com - Dec 23, 2007
In the past many Google penalties were blatantly obvious. You either got traffic or you did not. But as time has passed penalties are getting blurrier, meaning your site can be penalized and still get traffic from …
Tagged: seo tips