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Boomer Consumers Are Consuming a Lot

smartmoney.com » 2009 » October » 8th » Boomer Consumers Are Consuming a Lot

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THE BABY BOOMERS, WHO CURRENTLY range in age from 45 to 63, are in the prime of power, with one of their number in the White House and legions of others at the top echelons of Corporate America, the military, the courts, the media and just about every other hub of U.S. life. But to Madison Avenue, which historically has worshipped at youth's altar, the boomers are hurtling into the winter of … Continue Reading »

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