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  1. Honda's Plan To Cut Clutter: Buy All Available Ad Space On Sony Sites

    paidcontent.org » paidContent.org - Oct 8, 2008

    These are tougher times for car companies, but Honda feels it's only more necessary to ramp up its digital advertising. The company hopes that a big, splashy campaign across all online and mobile ad space held by Sony

    Also tagged: 98, 222, 116, 134, 216, 117

  2. Studies Aim To Show How Well Online Ads Work—And How

    paidcontent.org » paidContent.org - Oct 8, 2008

    Two new studies being released Wednesday promise answers to some of the questions that plague marketers about online advertising. In particular: do online ads drive purchases? And how? Research from male-centric

    Also tagged: 110, 116, 134, 385

  3. Aegis Buys Environmental Marketing Company

    paidcontent.org » paidContent.org - Oct 7, 2008

    Media buying and planning firm Aegis Group's latest acquisition is a little off the beaten path. It has bought fellow London-based company Clownfish, which helps advise marketers on crafting more eco-friendly

    Also tagged: 90, 707, 134, 383, 96

  4. TNS Surrenders To WPP Group, Tells Shareholders To Accept The $2 Billion Deal

    paidcontent.org » paidContent.org - Oct 7, 2008

    After months of repeatedly rebuffing WPP Group's $2 billion (??1.14 billion) takeover bid, media measurement firm TNS is now telling its shareholders to approve the deal, Reuters reports. WPP made the offer back in

    Also tagged: 90, 707, 134, 383, 96

  5. Industry Moves: Newsweek; LIN TV; MySpace; Spotzer

    paidcontent.org » paidContent.org - Oct 6, 2008

    -- Newsweek: The Washington Post Co. mag has named Pamela Raley, a former online ad sales exec at Hearst, Disney and Revolution Health, to the new post of chief revenue officer. Raley will be responsible for overseeing

    Also tagged: 101, 386, 150, 116, 134, 216, 155, 115, 382

  6. Name Change Didn't Help: Jellycloud Defunct; $50M In Funding Down The Drain, 36 Staffers Out

    paidcontent.org » paidContent.org - Oct 6, 2008

    Adware purveyor turned ad network Jellycloud has had two other aliases during the past eight years, but now you might as well call it dead and buried. Last weekend, the company (fka Gator and, subsequently, Claria)

    Also tagged: 134, 155

  7. TNS Surrenders To WPP Group, Tells Shareholders To Accept The $2 Billion Deal

    paidcontent.org » paidContent.org - Oct 6, 2008

    After months of repeatedly rebuffing WPP Group's $2 billion (£1.14 billion) takeover bid, media measurement firm TNS is now telling its shareholders to approve the deal, Reuters reports. WPP made the offer back in

    Also tagged: 90, 707, 134, 383, 96

  8. Aegis Buys Environmental Marketing Company

    paidcontent.org » paidContent.org - Oct 6, 2008

    Media buying and planning firm Aegis Group's latest acquisition is a little off the beaten path. It has bought fellow London-based company Clownfish, which helps advise marketers on crafting more eco-friendly

    Also tagged: 90, 707, 134, 383, 96

  9. Two Cute!

    x17online.com » X17 Online - Oct 3, 2008

    A very preggers Jen Garner greeted a smiling Violet when she picked her mini-me up at school. Her belly is getting so big! We can't wait to find out if Vi's getting a younger brother or a little sister! I hope it's a

    Also tagged: jennifer garner, 334, 414, 1711, 2983

  10. Key Senator Finds Google-Yahoo Deal Deserves Scrutiny, Stops Short Of Blocking It

    paidcontent.org » paidContent.org - Oct 3, 2008

    Even if the Department of Justice says Google's (NSDQ: GOOG) search ad pact with Yahoo (NSDQ: YHOO) clears its antitrust hurdles, Sen. Herb Kohl (D-Wisconsin), chair of the antitrust subcommittee, says that it will

    Also tagged: 134, 216, 113

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