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brandcurve.com » Brandcurve - branding and marketing - Jun 30, 2008
The Wal-Mart logo has been replaced with an updated, “sunnier” version. Wal-Mart hasn’t updated its logo since 1992 (you can see the evolution of the Wal-Mart logo on the Brand New blog. Wal-Mart claims the new logo is …
Also tagged: logos, reputation management, rebranding, logo design, brand icon, brand perception, brand reputation, wal mart logo, walmart logo
brandcurve.com » Brandcurve - branding and marketing - May 18, 2008
Small business owners are typically at the mercy of the designer when it comes time to have their logos designed to support their brand identities. It’s important to sit down with your designer and make sure he or she …
Also tagged: logos, graphic design, brand image, pms, logo design, brand icon, brand design
brandcurve.com » Brandcurve - branding and marketing - May 10, 2008
The question - are these two logos a bit too similar? Phorm Design, a Sheffield, England-based design agency with three employees, created their logo first (three years ago). Phorm (the big online advertising company …
Also tagged: branding, logos, trademark, graphic design, logo design, brand icon, phorm
knowmoremedia.com » Know More Media - Sales / Marketing - May 5, 2008
This one falls into the "What were they thinking?" category. Yellow Book, the online and printed telephone directory go-to company, has updated their logo. The new logo has a more modern and more X-Files-ish style to …
Also tagged: branding, graphic design, brand new, logo design, brand icon, yellow book, yellow book logo