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getelastic.com » Get Elastic Ecommerce Blog - Aug 28, 2008
I had a chat with our upcoming webinar guest, Bryan Eisenberg at Search Engine Strategies San Jose, 2008. Bryan’s an expert in both Google Website Optimizer and testing for conversion optimization - he’s also the …
Also tagged: interview, web design, podcast, conversion, shopping cart abandonment, bryan eisenberg, webinar, future now, google website opitmizer
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Cart Abandonment: Nipping FUDDs in the Budgetelastic.com » Get Elastic Ecommerce Blog - Jun 19, 2008 What are FUDDs? We’re not talking about wabbit-hunters or the beer of choice in Shelbyville. FUDDs are fears, uncertainties, doubts and deal breakers that influence consumers’ purchase decisions. How you address them … Also tagged: conversion, copywriting, promotions, abandonment |
stephanspencer.com » Stephan Spencer's Scatterings - Mar 11, 2007
The confirmation/thank you that you get when you first sign up for an email newsletter, a webinar, a special offer, or what have you, is a really important first impression. If you send a confirmation email, that email …
Also tagged: email, conversion, marketingsherpa
stephanspencer.com » Stephan Spencer's Scatterings - Jan 3, 2007
A client recently asked me if there were any SEO concerns around websites managing their content via automated content “enhancement” or “testing” systems such as Touch Clarity, Optimost, Vertster or Offermatica. I am …
Also tagged: search engines, seo, conversion, multivariate testing