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How Three Drag Queens in a Bus Lead to Better Bloggingcopyblogger.com » Copyblogger - Oct 22, 2008 Remember The Adventures of Priscilla, Queen of the Desert? That was the 1994 Academy Award-winning film about three drag queens (two gay men and a transsexual woman) driving across the Australian outback in a large bus … |
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Who Needs Another Copywriting Course Anyway?copyblogger.com » Copyblogger - Oct 21, 2008 Those were the exact words I said to John Carlton when I met him this past summer. Smart way to make new friends, right? John smiled at the cocky blogger and politely explained why I was wrong. He won me over, but I … |
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How to Write With a Distinctive Voicecopyblogger.com » Copyblogger - Oct 20, 2008 Let’s face it, most people can’t write their way out of a paper bag. Further, most bloggers are boring writers, and most journalists are so heavily edited that any personality they’ve added to a story has long since … |
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10 Cool Links for Bloggers and Copywriterscopyblogger.com » Copyblogger - Oct 19, 2008 We’ve been doing a bad job at linking out lately. I could give you plenty of excuses, but that doesn’t change the fact that it’s my job as editor to make sure we’re following our own philosophies, and linking out to … |
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Three Ways to Grow Your Blog Community in an Economic Crisiscopyblogger.com » Copyblogger - Oct 16, 2008 The economic news has most people pretty freaked out. There are rumblings about the next Great Depression, TV news gets more hysterical by the second, and everywhere you look, you’ll find someone immobilized with panic … |
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Marketing Strategies for Tough Economic Timescopyblogger.com » Copyblogger - Oct 15, 2008 Did you know the entire cosmetics industry was born in the depths of The Great Depression? It’s true. Seems that offering ladies a little inexpensive luxury made the people who sold lipstick, rouge and eye makeup … |
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Why You Should Stop Looking for Inspirationcopyblogger.com » Copyblogger - Oct 14, 2008 Inspiration. As writers, we constantly seek inspiration to perform our craft. We want to blow away readers with something incredible – a fantastic never-told story, an intriguing blog post concept or a new theory that … |
drewsmarketingminute.com » The Marketing Minute - Oct 13, 2008
"I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant …
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How to Write a Story That Sellscopyblogger.com » Copyblogger - Oct 13, 2008 One of the best ways to sell is to use a narrative format, which is a fancy way of saying tell a story. Stories are engaging and enjoyable, so they don’t feel like a sales pitch. Plus, if done well, a story will … |
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How the Financial Crisis Benefits Bloggerscopyblogger.com » Copyblogger - Oct 10, 2008 You’re not thinking of scaling back your online marketing efforts due to the panic in world financial markets, are you? If so, I think that would be a big mistake. In fact, it was right after the last major financial … |