Sign Up! | Tags | Domains | Statistics | Options | Advanced Search
|
Sign Up! | Tags | Domains | Statistics | Options | Advanced Search |
commonsensepr.com » Common Sense PR - Aug 1, 2008
We’ve all experienced the rogue employee who wipes out any goodwill you felt for a restaurant or a service supplier with their attitude. Well, corporate cultures can be just as toxic to the customer relationship, but …
Also tagged: marketing, customers, pr, persuasion, strategic thinking
commonsensepr.com » Common Sense PR - Jul 26, 2008
If Microsoft doesn’t want to buy Yahoo, why do executives keep talking about the acquisition-gone-wrong? The continued dribble of comments about potential side-deals and semi-deals must be distracting to Microsoft …
Also tagged: pr, buzz, spin, office politics, communication tactics, strategic thinking, executive mindset, key messages
commonsensepr.com » Common Sense PR - Jul 19, 2008
The interconnectedness of public relations and marketing is evident when you see a company effectively differentiating itself from its competitors. But even the most coordinated efforts have to amplify something true …
Also tagged: marketing, customers, pr, creativity, buzz, strategic thinking, executive mindset
commonsensepr.com » Common Sense PR - Jun 25, 2008
The Canadian Autoworkers’ Union is appalled that GM is closing factories that produce trucks and performance cars. Their showdown with management fizzled recently when the courts ruled they couldn’t blockade GM …
Also tagged: work, careers, creativity, ethics, advocacy, spin, communication tactics, strategic thinking, executive mindset, crisis communications
commonsensepr.com » Common Sense PR - Jun 22, 2008
The average person in business receives too many memos, e-mails and news alerts in a given day to pay close attention to all of them. Unless you can communicate quickly what value will come from reading your …
Also tagged: quick tips, writing, audiences, persuasion, communication skills, speechwriting
commonsensepr.com » Common Sense PR - Jun 18, 2008
Everyone appreciates praise from a client, a supervisor or a co-worker. But vague compliments leave the (often correct) impression that you don’t really understand what that person does. When you spot someone doing …
Also tagged: work, customers, office politics, persuasion, communication skills, executive mindset
commonsensepr.com » Common Sense PR - Jun 15, 2008
There’s a temptation to include custom measurement in every communication activity, rather than doing some global measurement. It’s great to canvas your customers, employees, suppliers and others from time to time …
Also tagged: quick tips, customers, measurement, audiences, pr tools
commonsensepr.com » Common Sense PR - May 24, 2008
There are many instances when you can’t provide advance notice to business partners about an announcement. But when collaboration is possible, take advantage of the chance to give organizations that you’re partnering …
Also tagged: quick tips, pr, news releases, communication tactics, checklists, event management, key messages
commonsensepr.com » Common Sense PR - May 15, 2008
What a schmozzle. The recent uproar after the firing of an employee over her decision to give a free bite-sized snack to the young child of a customer lead the Tim Horton’s chain to unfire her. The optics of firing a …
Also tagged: work, customers, careers, pr, ethics, reputation management, office politics, executive mindset, crisis communications, issues management, apologies
commonsensepr.com » Common Sense PR - Apr 20, 2008
There is no magic solution to all business issues, so stop looking for the online discussion tool to solve every last thing. On the other hand, there remain a committed group of corporate communicators and their …
Also tagged: social media, sources, measurement, communication tactics, pr tools, executive mindset