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commonsensepr.com » Common Sense PR - Aug 1, 2008
The average human brain isn’t trained to perform memorization tricks in front of an audience. So maybe we should alter our language and our powers of persuasion to accommodate the vast majority of us drones who are …
Also tagged: creativity, communication tactics, strategic thinking
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Quick Tip: Follow your Gut in Business, as in Lifecommonsensepr.com » Common Sense PR - Jul 31, 2008 How many times have you had a bad feeling about a situation or a person, only to have your concerns confirmed? Top executives tend to be very decisive, and a lot of that certainty comes from their instincts, not their … Also tagged: work, quick tips, careers, office politics, communication tactics |
commonsensepr.com » Common Sense PR - Jul 26, 2008
If Microsoft doesn’t want to buy Yahoo, why do executives keep talking about the acquisition-gone-wrong? The continued dribble of comments about potential side-deals and semi-deals must be distracting to Microsoft …
Also tagged: pr, buzz, spin, office politics, communication tactics, strategic thinking, employee communications, key messages
commonsensepr.com » Common Sense PR - Jul 20, 2008
If you needed a reason to categorize music companies as humorless corporate entities that have no heart, here’s a woman being ordered to remove a YouTube video of her kid, because there’s a Universal Music song playing …
Also tagged: presentations, social media, creativity, ethics
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Differentiation Isn’t a PR and Marketing Exercise - It’s Got to Be Truecommonsensepr.com » Common Sense PR - Jul 19, 2008 The interconnectedness of public relations and marketing is evident when you see a company effectively differentiating itself from its competitors. But even the most coordinated efforts have to amplify something true … Also tagged: marketing, customers, pr, creativity, buzz, strategic thinking, employee communications |
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Businesses Chafe at Consumer Reviewscommonsensepr.com » Common Sense PR - Jul 3, 2008 Reviews are hell. Writers, actors, directors and restaurant owners hate them. And so do business owners. It’s never easy observing or taking part in a discussion about your business, especially when customers are … Also tagged: marketing, customers, social media, pr, buzz, spin, reputation management, audiences, media relations, communication tactics |
commonsensepr.com » Common Sense PR - Jun 27, 2008
How can you comment about something, if you can’t provide a bit of background? Not very well. Yet Associated Press is trying to unilaterally corral the World Wide Web herd of commenting cats. Christopher Lynn sums up …
Also tagged: writing, social media, sources, journalism, creativity, ethics
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Union Spin Too Little, Too Bitchy, Too Latecommonsensepr.com » Common Sense PR - Jun 25, 2008 The Canadian Autoworkers’ Union is appalled that GM is closing factories that produce trucks and performance cars. Their showdown with management fizzled recently when the courts ruled they couldn’t blockade GM … Also tagged: work, careers, creativity, ethics, advocacy, spin, communication tactics, strategic thinking, crisis communications, employee communications |
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Knowing your Strengths and Using Themcommonsensepr.com » Common Sense PR - Jun 22, 2008 I’m good at analyzing patterns. I’m not so good at negotiating. So you can guess where the average boss would put the emphasis for my development: negotiation skills! My daughter’s a superb writer. She has time … Also tagged: skills, development, training, work, management, careers, pr, human resources, office politics, communication skills, managers, strengths, hr, slacker manager, david zinger |
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Quick Tip: Be Specific with Employee Praisecommonsensepr.com » Common Sense PR - Jun 18, 2008 Everyone appreciates praise from a client, a supervisor or a co-worker. But vague compliments leave the (often correct) impression that you don’t really understand what that person does. When you spot someone doing … Also tagged: work, customers, office politics, persuasion, communication skills, employee communications |