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commonsensepr.com » Common Sense PR - Jul 26, 2008
If Microsoft doesn’t want to buy Yahoo, why do executives keep talking about the acquisition-gone-wrong? The continued dribble of comments about potential side-deals and semi-deals must be distracting to Microsoft …
Also tagged: pr, buzz, spin, office politics, communication tactics, strategic thinking, executive mindset, employee communications
commonsensepr.com » Common Sense PR - Jun 12, 2008
You have to wonder how the talk went at CBC the day they decided to play hardball with the author of the iconic Hockey Night in Canada theme song. “That theme is too recognizable,” one exec said to the other. “Is that …
Also tagged: marketing, pr, buzz, spin, reputation management, persuasion, communication tactics, executive mindset, crisis communications
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Rethinking Speechwriting in the Context of Conversational Communicationscommonsensepr.com » Common Sense PR - Jun 8, 2008 There was a time when a public speaker could count on the attention of their audience. Blackberries, wireless laptops, and other tools mean that you’re no longer in control of the environment you’re speaking in. Are … Also tagged: presentations, audiences, persuasion, communication skills, executive mindset, conferences and webinars, event management, speechwriting |
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Quick Tip: Look for a News Angle You Can Use to Position yourself As a Commentatorcommonsensepr.com » Common Sense PR - Jun 8, 2008 Reporters are often looking for a follow-up angle for a news item. If your company sells travel insurance, for example, there are frequent news stories about tourism, travel interruptions, health alerts, big storms … Also tagged: quick tips, sources, journalism, pr, media relations, communication tactics |
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Tunnel Vision Crippled Clinton Campaigncommonsensepr.com » Common Sense PR - Jun 5, 2008 There’s a mountain of analysis of what went wrong with Hillary Clinton’s drive for the presidential nomination. I’m with the pundits who say it was her team’s assumption that they were orchestrating a coronation when … Also tagged: politics, spin, audiences, persuasion, communication tactics, strategic thinking, executive mindset, crisis communications |
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Quick Tip: Trust Partners, with Conditionscommonsensepr.com » Common Sense PR - May 24, 2008 There are many instances when you can’t provide advance notice to business partners about an announcement. But when collaboration is possible, take advantage of the chance to give organizations that you’re partnering … Also tagged: quick tips, pr, news releases, communication tactics, employee communications, checklists, event management |
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Quick Tip: Settle for ‘Good Enough’commonsensepr.com » Common Sense PR - Apr 29, 2008 There are times when it’s important to pore over a document (or a video, or whatnot), refining until you’ve got it perfect. Then there’s the rest of the time, when getting close to perfect probably took more time than … Also tagged: work, quick tips, communication skills, crisis communications |
commonsensepr.com » Common Sense PR - Mar 6, 2008
It sucks to be Wikipedia co-founder Jimmy Wales. First there was the very public break-up with a lover. Now rumors of sloppy handling of his personal expenses at Wikimedia. Take two “no comments” and call me in the …
Also tagged: buzz, reputation management, office politics, executive mindset, crisis communications, employee communications