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SES San Jose: Ads in a Quality Score Worldtoprankblog.com » Online Marketing Blog - Aug 20, 2008 “Quality over quantity” applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pay-per-click ads, in which the quality of your campaigns, from keywords … Also tagged: ppc, search engine strategies, ashley, pay per click, online marketing, google adwords, quality score, toprank, sessanjose08 |
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SES San Jose: Landing Page Testing & Tuningtoprankblog.com » Online Marketing Blog - Aug 19, 2008 If pay-per-click ads are the welcome mat to the house of your business, landing pages are the entryway. The welcome mat may get people in the door, but the entryway convinces them to stay. The look and feel of your … Also tagged: search engine strategies, pay per click, online marketing, toprank, landing page optimization, sessanjose08 |
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Dont Dress Up Calls-To-Action Like Google Adsense!getelastic.com » Get Elastic Ecommerce Blog - Jul 29, 2008 We’ve all heard of “banner blindness” - the phenomenon of completely ignoring anything that resembles an ad when surfing the website. Image Source: Jakob Nielsen For this reason you want to avoid sticking important … Also tagged: usability, web design, conversion, call to action, landing page optimization |
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Does Your Ecommerce Website Speak to Howsers?getelastic.com » Get Elastic Ecommerce Blog - Jul 7, 2008 Say what? Marketing Experiments has found the highest performing ecommerce sites address customer motivation, and most visitors are either “hunters” or “browsers”: 1. Hunters already know what they want. They want to … Also tagged: usability, web design, conversion, web usability, merchandising, personas, landing page optimization, ecommerce articles |
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Can Product Images Improve Conversion? Showing Products in Contextgetelastic.com » Get Elastic Ecommerce Blog - Jul 1, 2008 According to a Future Now client, images can lift conversion rates by 147% by showing products “in context.” Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the … Also tagged: usability, web design, conversion, persuasion, landing page optimization, product pages, product images |
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How Top Retailers Show Product Imagesgetelastic.com » Get Elastic Ecommerce Blog - Jun 30, 2008 We’ve all heard Confucius’ famed quote “a picture is worth 1,000 words” at least 1,000 times. Online, pictures are worth more than words, they’re worth dollars. But how many dollars depends on how effectively product … Also tagged: usability, web design, conversion, landing page optimization, product pages, product images |
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Improving Product Descriptions Using Competitor Customer Reviewsgetelastic.com » Get Elastic Ecommerce Blog - Jun 19, 2008 Customer reviews certainly help shoppers, but they are not substitutes for weak or generic product descriptions. Unique product descriptions help your search engine optimization, help overcome your customer FUDDs and … Also tagged: search engine optimization, seo, copywriting, duplicate content, customer reviews, product pages, fudds |
webpronews.com » WebProNews Feed - Jun 19, 2008
There's an extra factor in the Quality Score for AdWords clients, tied into the speed (or lack thereof) of their landing pages. read more
Also tagged: google, adwords, quality score
webpronews.com » Top News - WebProNews - Jun 6, 2008
So, while perusing Google's Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what's so special …
Also tagged: technology, search, google, advertising, paid search, seo, wal mart, target, sem, circuit city, polaroid, keyword advertising
webpronews.com » Top News - WebProNews - May 23, 2008
There's an art to landing pages but the end goal is the same for all of them: Getting the prospective visitor to take a desired action. Accomplishing this is a matter of patience, thorough testing, and intuiting a …
Also tagged: search, advertising, email, accm