Sign Up! | Tags | Domains | Statistics | Options | Advanced Search
|
Sign Up! | Tags | Domains | Statistics | Options | Advanced Search |
behindthebuzz.com » Behind the Buzz - digital and interactive advertising and marketing - Oct 24, 2008
Sometimes, ads enter the culture and take on a life on their own. This happened with the Bud Wassup ad, as any search on YT will show you. Now there’s a pretty great follow up, from 60Frames (not associated with Bud …
Also tagged: user generated content, buzz marketing
behindthebuzz.com » Behind the Buzz - digital and interactive advertising and marketing - Oct 19, 2008
David Brain sent me a copy of his new book, Crowd Surfing, that was co-authored with Martin Thomas. The book’s subtitle is “Surviving and thriving in the age of consumer empowerment” and that’s what it is all about …
Also tagged: pitches, engaging the customer
behindthebuzz.com » Behind the Buzz - digital and interactive advertising and marketing - Sep 23, 2008
I’ve noticed recently that Smirnoff are sponsoring blogs and blogging events, a little different on scale from the usual things they sponsor. An example of the latter would be the Silent Disco, a series of events …
Also tagged: consumer packaged goods, smirnoff, event marketing, blogging and blogs
behindthebuzz.com » Behind the Buzz - digital and interactive advertising and marketing - Sep 17, 2008
Susan Gunelius, a fellow writer at b5media on Brandcurve, has just released a book. Titled “Harry Potter The Story of a Global Business Phenomenon“, it examines the marketing and success of the Harry Potter books and …
behindthebuzz.com » Behind the Buzz - digital and interactive advertising and marketing - Sep 15, 2008
Sean Moffit has a great list of word of mouth, buzz and viral blogs. He’s set it up as if it was the Ryder Cup, with America vs the rest of the world. It’s a list full of some brilliant blogs (not just because I’m on …
Also tagged: buzz marketing
behindthebuzz.com » Behind the Buzz - digital and interactive advertising and marketing - Sep 14, 2008
The theme for the promo day for b5media Business Channel is “Does Experience Matter?”. I have to answer yes - for a brand or company, the experience that a potential or existing customer has when they hit your website …
behindthebuzz.com » Behind the Buzz - digital and interactive advertising and marketing - Sep 7, 2008
I can often spot repeating patterns in promotions from site analytics, especially for games such as Monopoly form Mcdonalds or Scrabble from Subway, or even annual repeats such as Elf Yourself. There are 2 tools I use …
behindthebuzz.com » Behind the Buzz - digital and interactive advertising and marketing - Aug 29, 2008
For the last month or so, I’ve also been writing over at Creative Choices. This is a site aimed at helping people make career decisions in the creative industries. They’ve got some of the UK’s best digital …
behindthebuzz.com » Behind the Buzz - digital and interactive advertising and marketing - Aug 27, 2008
A Twitter from David reminded me of something I occasionally ponder about, the idea of being loyal to brands. As far I can recall, I’ve been absolutely loyal to two brands only, meaning I’ve never bought another …
behindthebuzz.com » Behind the Buzz - digital and interactive advertising and marketing - Jul 29, 2008
I’ve noticed a slight tendency for the agencies that have created the digital campaigns and sites doing their own promotion instead of it being part of some PR or social media campaign. I asked a few of the emailers …