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Businesses Chafe at Consumer Reviewscommonsensepr.com » Common Sense PR - Jul 3, 2008 Reviews are hell. Writers, actors, directors and restaurant owners hate them. And so do business owners. It’s never easy observing or taking part in a discussion about your business, especially when customers are … Also tagged: marketing, customers, social media, pr, buzz, spin, reputation management, audiences, communication tactics, executive mindset |
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Quick Tip: Avoid Checks and Stripescommonsensepr.com » Common Sense PR - Jun 29, 2008 Great news! The local TV news wants to drop by and interview you! Bad news! You are wearing something that will look ghastly on television. Always keep a neutral dark suit, pantsuit, skirt/blouse or other ensemble … Also tagged: journalism, visuals, reputation management, communication skills, event management |
startupspark.com » Startup Spark - Jun 17, 2008
A new issue of Be Heard! is out. And in it, I discuss why you need media coverage -no matter what your size business. There’s also info and contacts about Variety, and much more! Click here to read it online. Tags: Be …
Also tagged: business, small business, publicity, be heard, be heard media
commonsensepr.com » Common Sense PR - Jun 8, 2008
Yes, sometimes journalists behave badly. It’s not all PR people spamming innocent reporters and bloggers out there. Sometimes the inconsiderate shoe is on the other foot. Sherilynne Starkie takes a jab at the habits …
Also tagged: journalism, pr, communication tactics
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Quick Tip: Look for a News Angle You Can Use to Position yourself As a Commentatorcommonsensepr.com » Common Sense PR - Jun 8, 2008 Reporters are often looking for a follow-up angle for a news item. If your company sells travel insurance, for example, there are frequent news stories about tourism, travel interruptions, health alerts, big storms and … Also tagged: quick tips, sources, journalism, pr, communication tactics, key messages |
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Clinton’s Foot in Mouth Diseasecommonsensepr.com » Common Sense PR - May 24, 2008 There’s a reason politicians spend many hours being trained to juggle issues and spout statements that won’t blow up in their faces. Apparently, Hillary Clinton’s vow to “obliterate” Iran if it attacked Israel wasn’t a … Also tagged: politics, pr, ethics, spin, reputation management, communication skills, communication tactics, crisis communications, apologies |
commonsensepr.com » Common Sense PR - May 19, 2008
A yearbook publisher screwed up in a major way when an employee pasted students’ heads on other bodies. Lifetouch National School Studios apologized and offered to re-do the publication prep and pay for reprinting the …
Also tagged: customers, pr, reputation management, communication skills, crisis communications, checklists, apologies
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Let’s Ask Some Twits about PRcommonsensepr.com » Common Sense PR - May 18, 2008 Everyone has a theory about the status of public relations these days. Let’s listen in on the discussion on This Week in Tech #142 podcast: 47 Minutes Leo Laporte: “Scoble’s been complaining because he get this … Also tagged: podcasts, social media, journalism, pr, news releases |
commonsensepr.com » Common Sense PR - May 16, 2008
It’s been a busy week of accusations, gnashing of teeth, and protests of innocence. The Middle East? No, I’m talking about the ongoing debate between bloggers and journalists on one side and public relations folks on …
Also tagged: social media, agencies, journalism, pr, reputation management, news releases, pr tools
![Facebook's Sheryl Sandberg dithers on Elliot Schrage hire [Hires]](http://imageserver.news.speeple.com/8/f/8/3/e/4/5/1/4/f/3abbcda6bae306a5e64bb8.jpeg) |
Facebook's Sheryl Sandberg dithers on Elliot Schrage hire [Hires]valleywag.com » Valleywag - May 6, 2008 That was fast. Not only has BoomTown confirmed our earlier report that Elliot Schrage, Google's top flack, had interviewed at Facebook; he's been hired, too, according to an internal memo sent by CEO Mark Zuckerberg … Also tagged: google, facebook, hires, mark zuckerberg, sheryl sandberg, elliot schrage |