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Tapping Twitter to Understand Customers and Develop Personasgetelastic.com » Get Elastic Ecommerce Blog - Nov 17, 2008 Who cares about Twitter? The microblogging network has enjoyed impressive 343% Y-O-Y growth and is the fastest growing US social network according to Nielsen Online. Some claim Twitter attracts 2000 new users a day … Also tagged: social media marketing, reputation management, public relations, twitter, persuasion, customer relationships, microblogging, twitter marketing |
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When Real Life Interrupts: Maintaining Separate Images & Personasshegeeks.net » SheGeeks - Nov 10, 2008 I am officially 21. My birthday was this past Friday and I want to take the time to thank you all for the well wishes and gifts. I’ve gotten a ton of both. For my birthday I partied hard with my friends Friday and … Also tagged: birthday, irl, real life, tech opinion, corvida, online versus offline |
searchengineland.com » Search Engine Land: News About Search Engines & Search Marketing - Oct 17, 2008
I recently returned from the successful SMX-East search engine optimization and advertising conference, and I had an epiphany: as a speaker, usability principles are applicable to these conferences. Which usability …
Also tagged: search engine optimization, seo, sem, search engine advertising, sem industry conferences, website usability, search engine marketing conferences
searchengineland.com » Search Engine Land: News About Search Engines & Search Marketing - Oct 7, 2008
The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism …
Also tagged: link building, link week, ethnography, ethnographic method
getelastic.com » Get Elastic Ecommerce Blog - Oct 1, 2008
I’ve been a big fan of Crutchfield’s marketing for a long time - I consider them to be one of the top retailers in that regard. Here’s a perfect example of why: Crutchfield recently ran this email incorporating ratings …
Also tagged: reviews, email, email marketing, persuasion, customer reviews
getelastic.com » Get Elastic Ecommerce Blog - Sep 15, 2008
We’ve talked often about the buying modalities made famous by the Eisenberg brothers and Future Now. We did a Webinar about it and a couple blog posts about how different personality types respond to email subject …
Also tagged: usability, web design, conversion, persuasion, social commerce, bryan eisenberg, customer reviews
microsoft.co.il » ekampf 2.0 - Jul 24, 2008
Consider the following (imaginary) conversation: Programmer: What if a user will want the ability to sort the values in the report grid by columns? Manager: We don't need a dynamic grid for version one. Programmer: But …
Also tagged: development, design
getelastic.com » Get Elastic Ecommerce Blog - Jul 14, 2008
As email marketers, we never know what mindset email recipients will be in at any given time. So a good idea is to design your copy and creative to speak to all personality types/buying modalities: competitive …
Also tagged: email marketing, buying modes
getelastic.com » Get Elastic Ecommerce Blog - Jul 7, 2008
Say what? Marketing Experiments has found the highest performing ecommerce sites address customer motivation, and most visitors are either “hunters” or “browsers”: 1. Hunters already know what they want. They want to …
Also tagged: usability, web design, conversion, web usability, merchandising, landing pages, landing page optimization, ecommerce articles
getelastic.com » Get Elastic Ecommerce Blog - Jun 19, 2008
To follow up on yesterday’s post on using customer reviews to improve product descriptions, which recommends you use Buzzillions‘ Review Snapshot feature to scan the pros, cons and best uses of products as reported by …
Also tagged: copywriting, customer reviews