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Can Product Images Improve Conversion? Showing Products in Contextgetelastic.com » Get Elastic Ecommerce Blog - Jul 1, 2008 According to a Future Now client, images can lift conversion rates by 147% by showing products “in context.” Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the … Also tagged: usability, web design, conversion, landing pages, landing page optimization, product pages, product images |
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The Most Powerful Persuasive Element of Bloggingcopyblogger.com » Copyblogger - Jun 23, 2008 As a content marketing strategy, what’s the most powerful aspect of blogging? Which psychological trigger is most likely to inspire the click, whirr purchase decision you’re hoping for? Is it reciprocity, social proof … Also tagged: blogging, copywriting, blog psychology |
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Quick Tip: Answer the Question ‘Why Should I Care?’commonsensepr.com » Common Sense PR - Jun 22, 2008 The average person in business receives too many memos, e-mails and news alerts in a given day to pay close attention to all of them. Unless you can communicate quickly what value will come from reading your … Also tagged: quick tips, writing, audiences, communication skills, employee communications, speechwriting |
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Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefitscopyblogger.com » Copyblogger - Jun 20, 2008 In earlier posts, I talked about how to use emotional benefits to drive reader interest, and gave you some sample headlines you could use as a jumping-off point. Emotional benefits trigger the “me-want” response. They … Also tagged: copywriting, selling |
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Quick Tip: Be Specific with Employee Praisecommonsensepr.com » Common Sense PR - Jun 18, 2008 Everyone appreciates praise from a client, a supervisor or a co-worker. But vague compliments leave the (often correct) impression that you don’t really understand what that person does. When you spot someone doing … Also tagged: work, customers, office politics, communication skills, executive mindset, employee communications |
![Calling all Jane Austen enthusiasts! The ... [What Would Jane Austen Do?]](http://imageserver.news.speeple.com/e/d/8/8/1/e/8/a/4/e/86b3ecaba53eec7052caca.jpeg) |
Calling all Jane Austen enthusiasts! The ... [What Would Jane Austen Do?]jezebel.com » Jezebel - Jun 17, 2008 Calling all Jane Austen enthusiasts! The Governor's House in Hyde Park, Vermont, has scheduled a series of four Jane Austen-themed weekends during which her novel Persuasion will be discussed along with afternoon tea … Also tagged: jane austen, pride and prejudice, the governor s house, what would jane austen do |
commonsensepr.com » Common Sense PR - Jun 12, 2008
You have to wonder how the talk went at CBC the day they decided to play hardball with the author of the iconic Hockey Night in Canada theme song. “That theme is too recognizable,” one exec said to the other. “Is that …
Also tagged: marketing, pr, buzz, spin, reputation management, communication tactics, executive mindset, crisis communications, key messages
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Rethinking Speechwriting in the Context of Conversational Communicationscommonsensepr.com » Common Sense PR - Jun 8, 2008 There was a time when a public speaker could count on the attention of their audience. Blackberries, wireless laptops, and other tools mean that you’re no longer in control of the environment you’re speaking in. Are … Also tagged: presentations, audiences, communication skills, executive mindset, conferences and webinars, event management, speechwriting, key messages |
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Spooks's Rupert Penry-Jones steps up for Austin Reedbrandish.tv » Brandish - Jun 5, 2008 As of this autumn, Austin Reed will welcome a new face to its ranks in the form of Spooks star Rupert Penry-Jones. The actor has signed on to star in the brand's forthcoming ad campaign, and was chosen for his … Also tagged: news, actor, model, autumn, adcampaign, spooks, heroes and celebrities |
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Tunnel Vision Crippled Clinton Campaigncommonsensepr.com » Common Sense PR - Jun 5, 2008 There’s a mountain of analysis of what went wrong with Hillary Clinton’s drive for the presidential nomination. I’m with the pundits who say it was her team’s assumption that they were orchestrating a coronation when … Also tagged: politics, spin, audiences, communication tactics, strategic thinking, executive mindset, crisis communications, key messages |