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Quick Tip: Don’t Wear Out your Welcome with Too Many Surveyscommonsensepr.com » Common Sense PR - Jun 15, 2008 There’s a temptation to include custom measurement in every communication activity, rather than doing some global measurement. It’s great to canvas your customers, employees, suppliers and others from time to time … Also tagged: quick tips, customers, measurement, audiences, employee communications |
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Focus on the Goal, not the Mechanicscommonsensepr.com » Common Sense PR - Jun 3, 2008 Why bother hiring an agency, if you’re not going to let them do their job? At times I’ve been guilty of second-guessing agencies, and jumping straight to tactics before a strategy has been agreed upon. Tactics are the … Also tagged: marketing, customers, agencies, consulting, measurement, communication tactics, executive mindset |
commonsensepr.com » Common Sense PR - Jun 1, 2008
It’s such a simple service, but the usefulness of Twitter confounds many observers and participants. It’s easy to mock Twitter for the trivial content that gets posted by different people. When I have time at home, I …
Also tagged: research, networking, social media, sources, creativity
commonsensepr.com » Common Sense PR - May 25, 2008
I’m going to teach a course on website content design, management and standards development. Any suggestions for a textbook, or suggested reading selections, online resources? The focus will be on online content …
Also tagged: research, writing, audiences, communication skills, communication plans
commonsensepr.com » Common Sense PR - May 16, 2008
It’s been a busy week of accusations, gnashing of teeth, and protests of innocence. The Middle East? No, I’m talking about the ongoing debate between bloggers and journalists on one side and public relations folks on …
Also tagged: social media, agencies, journalism, pr, reputation management, news releases, media relations
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The Story Behind the Story - ‘Happy Birthday’commonsensepr.com » Common Sense PR - May 9, 2008 You think you know the facts about something that’s common knowledge. Not so, unless you check the facts. Techdirt’s Mike Masnick points to a copyright blogger who notes a paper that details the incorrect assumptions … Also tagged: writing, sources, communication skills, learning resources, speechwriting |
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Your Non-digital Life Has no Meaningcommonsensepr.com » Common Sense PR - May 7, 2008 (Warning: I have been known to get cranky about bombastic overstatements by the digerati.) If you don’t have a Twitter account, your career may be kinda meaningless. That’s the provocative statement teasing readers … Also tagged: networking, social media, buzz, linkage |
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This Page Intentionally Left Blankcommonsensepr.com » Common Sense PR - Apr 28, 2008 You see this all the time. A page that is left blank for the print version of a publication (the reverse side of the table of contents, for example) is left as a blank page in the online PDF version. This helps … Also tagged: quick tips, writing, ethics, csr |
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Photo Rights and Responsibilitiescommonsensepr.com » Common Sense PR - Apr 27, 2008 With the increasing ease of capturing images for personal and professional use, more and more people are capturing and distributing photos and videos. But are they prepared to deal with the legality of their use? If … Also tagged: work, visuals, communication tactics |
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The Hazards of Taking Kids’ Photoscommonsensepr.com » Common Sense PR - Apr 27, 2008 A photographer is spotted taking pictures of children. Someone worries he might be up to something, and calls the police. They track him on community security cameras and a cop pulls him over. His question, after … Also tagged: work, sources, journalism, ethics, visuals |