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siliconvalleywatcher.com » Silicon Valley Watcher - reporting on the business of technology and media - Oct 1, 2008
Monday evening I caught up with Sabrina Horn, head of the Horn Group, one of my favorite PR mavens. Ms Horn runs one of oldest and feistiest Silicon Valley/New York boutique PR firms and in 17 years in the business she …
Also tagged: thoughtleaders, a top story
siliconvalleywatcher.com » Silicon Valley Watcher - reporting on the business of technology and media - Sep 17, 2008
Tuesday I met with the San Francisco office of Shift Communications. There was about 50 of us tightly packed into a conference room on the ninth floor of a downtown office building. (Special shout out to Julie Crabill …
Also tagged: a top story
siliconvalleywatcher.com » Silicon Valley Watcher - reporting on the business of technology and media - Sep 9, 2008
This coming Monday I'll be in Seattle talking to nearly 400 internal Microsoft PR people about the changes in media and how these changes affect the practice of public relations. On Tuesday I'll be back in San …
Also tagged: a top story
siliconvalleywatcher.com » Silicon Valley Watcher - reporting on the business of technology and media - Aug 18, 2008
PR is such sensitive profession. Anytime anyone criticizes any aspect of the practice of public relations the industry pays lots of attention along with a lot of mea culpa. If journalists did the same we'd never get …
Also tagged: media watch, a top story
siliconvalleywatcher.com » Silicon Valley Watcher - reporting on the business of technology and media - Aug 4, 2008
Last week the SEC said it will release new guidelines concerning its fair disclosure rules, which seek to ensure that material information by public companies is widely distributed as soon as is released. The SEC said …
Also tagged: a top story
siliconvalleywatcher.com » Silicon Valley Watcher - reporting on the business of technology and media - Jun 25, 2008
Associated Press is trying to gain control over how others use its content. And it can, because "fair use" has no legal precedent, at least so far. Does "fair use" protect five words as AP offers or does it cover as …
Also tagged: a top story
siliconvalleywatcher.com » Silicon Valley Watcher - reporting on the business of technology and media - Jun 10, 2008
It is interesting to see more PR firms launching their own blogs. This is good because I've always said that PR firms cannot claim to know anything about new/social media if they aren't using it themselves. One way to …
Also tagged: a top story
siliconvalleywatcher.com » Silicon Valley Watcher - reporting on the business of technology and media - Jun 4, 2008
Horn Group is one of my favorite PR agencies because of the high calibre of people that work there. Sabrina Horn, the founder, is one of the savviest PR mavens in the industry, and it is always a pleasure catching up …
siliconvalleywatcher.com » Silicon Valley Watcher - reporting on the business of technology and media - Jan 25, 2008
Here is a quick look at the latest results of Edelman's annual Trust Barometer. It surveys 31,000 "opinion-elites" in 18 countries (400 Americans.) American's trust in mainstream media jumps an astonishing 36 per cent …
Also tagged: media watch
siliconvalleywatcher.com » Silicon Valley Watcher - reporting on the business of technology and media - Nov 12, 2007
Ever since Chris Anderson, the powerful editor-in-chief of Wired magazine's recent momentary lapse in self-composure, in which he publicly blacklisted several hundred PR people for sending him bad pitches, the PR …
Also tagged: new rules communications, a top story