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  1. Report: Small Publishers See eCPMs Drop

    Report: Small Publishers See eCPMs Drop

    sitepoint.com » SitePoint Blogs - Jul 15, 2008

    According to the latest PubMatic AdPrice Index, average eCPMs across the board are mostly flat. eCPMs across all sites dropped a penny to 0.36 in June. That’s down from 49 cents in March (an NCAA basketball tournament

    Also tagged: publishers, ad prices, ecpm, news and 38 trends, adprice index

  2. PubMatic AdPrice Index: Prices Still Stagnant

    PubMatic AdPrice Index: Prices Still Stagnant

    centernetworks.com » CenterNetworks - - Jul 15, 2008

    PubMatic is out with their monthly AdPrice Index report for June 2008 and their analysis shows that prices remain stagnant and show little movement from the previous month. Web sites with less than 1 million pageviews

    Also tagged: advertising, quick news, social advertising

  3. PubMatic Launches Ad Default Optimization Service To Boost Revenues

    PubMatic Launches Ad Default Optimization Service To Boost Revenues

    centernetworks.com » CenterNetworks - - May 29, 2008

    Advertising optimization service PubMatic has launched a new service today that will help site publishers maximize their revenue even more than what PubMatic could do previously. The new service is a default

    Also tagged: advertising, quick news

  4. Why Online Ads Are Getting Ever Cheaper

    allthingsd.com » Voices - May 14, 2008

    By Owen Thomas, Managing Editor, Valleywag Prices in the online advertising’s world bargain bin are cratering. PubMatic, a consultancy which helps Web-site owners shop for the highest-paying ads, says that average

    Also tagged: google, voices, advertising, valleywag, owen thomas

  5. Why online ads are getting ever cheaper [Online Advertising]

    Why online ads are getting ever cheaper [Online Advertising]

    valleywag.com » Valleywag - May 13, 2008

    Prices in the online advertising's world bargain bin are cratering. PubMatic, a consultancy which helps website owners shop for the highest-paying ads, says that average rates for its largest publishers have dropped

    Also tagged: top, online advertising, stats, gawker

  6. Advertisers Spending More At Long Tail Sites

    Advertisers Spending More At Long Tail Sites

    podcastingnews.com » Podcasting News - May 13, 2008

    Advertisers are spending more at niche, or “long tail” web sites, and less at large sites, according to figures from PubMatic, a advertising service for publishers. The PubMatic AdPrice index shows that, while average

    Also tagged: general, trends, long tail, making money with podcasts, advertising trends, niche content

  7. PubMatic's AdPrice Index Sees 23 Percent Drop in Ad Prices

    PubMatic's AdPrice Index Sees 23 Percent Drop in Ad Prices

    centernetworks.com » CenterNetworks - - May 13, 2008

    PubMatic is out with their second monthly AdPrice Index report and they believe that the U.S. economic slowdown has begun to affect online advertising. They are reporting that eCPMs for large Web sites (more than 100

    Also tagged: advertising

  8. Online Ad Rates Fall 23 Percent

    webpronews.com » Top News - WebProNews - May 13, 2008

    The economic slowdown in the U.S. is starting to impact the online advertising industry, with overall monetization down 23 percent according to ad optimization company PubMatic's second monthly Adprice Index. The

    Also tagged: technology, advertising

  9. PubMatic Launches Media Kit Creation Tool

    PubMatic Launches Media Kit Creation Tool

    centernetworks.com » CenterNetworks - - Apr 15, 2008

    Ad network optimizer PubMatic has launched their media kit tool today. For most small sites, creating a media kit can be overwhelming and timeconsuming -- PubMatic is trying to change that. The PubMatic media kit

    Also tagged: advertising, quick news

  10. Pubmatic Data Suggests Small Sites Command Higher Rates For Remnant Ads Than Large Sites.

    Pubmatic Data Suggests Small Sites Command Higher Rates For Remnant Ads Than Large Sites.

    techcrunch.com » TechCrunch - Apr 8, 2008

    Online ad-optimizing service PubMatic is now publishing an AdPrice Index with the average rates collected for remnant ads by 3,000 Web publishers. These are the ads that sites place from the big ad networks when they

    Also tagged: web 2 0 news and 038 ideas

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