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centernetworks.com » CenterNetworks - - Sep 21, 2008
We've written many times about the new online advertising services that help publishers earn more from their ad inventory including PubMatic, YieldBuild and Rubicon. During my trip to the west coast, I sat down with …
Also tagged: video, advertising, san francisco, online advertising, quick news
sitepoint.com » SitePoint - Jul 15, 2008
According to the latest PubMatic AdPrice Index, average eCPMs across the board are mostly flat. eCPMs across all sites dropped a penny to 0.36 in June. That’s down from 49 cents in March (an NCAA basketball tournament …
Also tagged: publishers, ad prices, ecpm, news and 38 trends, adprice index
centernetworks.com » CenterNetworks - - Jul 15, 2008
PubMatic is out with their monthly AdPrice Index report for June 2008 and their analysis shows that prices remain stagnant and show little movement from the previous month. Web sites with less than 1 million pageviews …
Also tagged: advertising, quick news, social advertising
centernetworks.com » CenterNetworks - - May 29, 2008
Advertising optimization service PubMatic has launched a new service today that will help site publishers maximize their revenue even more than what PubMatic could do previously. The new service is a default …
Also tagged: advertising, quick news
allthingsd.com » Voices - May 14, 2008
By Owen Thomas, Managing Editor, Valleywag Prices in the online advertising’s world bargain bin are cratering. PubMatic, a consultancy which helps Web-site owners shop for the highest-paying ads, says that average …
Also tagged: google, voices, advertising, valleywag, owen thomas
valleywag.com » Valleywag - May 13, 2008
Prices in the online advertising's world bargain bin are cratering. PubMatic, a consultancy which helps website owners shop for the highest-paying ads, says that average rates for its largest publishers have dropped …
Also tagged: top, online advertising, stats, gawker
podcastingnews.com » Podcasting News - May 13, 2008
Advertisers are spending more at niche, or “long tail” web sites, and less at large sites, according to figures from PubMatic, a advertising service for publishers. The PubMatic AdPrice index shows that, while average …
Also tagged: general, trends, long tail, making money with podcasts, advertising trends, niche content
centernetworks.com » CenterNetworks - - May 13, 2008
PubMatic is out with their second monthly AdPrice Index report and they believe that the U.S. economic slowdown has begun to affect online advertising. They are reporting that eCPMs for large Web sites (more than 100 …
Also tagged: advertising
webpronews.com » Top News - WebProNews - May 13, 2008
The economic slowdown in the U.S. is starting to impact the online advertising industry, with overall monetization down 23 percent according to ad optimization company PubMatic's second monthly Adprice Index. The …
Also tagged: technology, advertising
centernetworks.com » CenterNetworks - - Apr 15, 2008
Ad network optimizer PubMatic has launched their media kit tool today. For most small sites, creating a media kit can be overwhelming and timeconsuming -- PubMatic is trying to change that. The PubMatic media kit …
Also tagged: advertising, quick news