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entrepreneurs-journey.com » Entrepreneurs-Journey.com by Yaro Starak - Jun 9, 2008
I was traveling around Queen Street West in downtown Toronto this week and as always I popped into a Chapters bookshop (like a Borders). In Canada most bookshops have either a Starbucks or a Second Cup coffee shop …
Also tagged: starbucks, viral marketing, customer service, competitive advantage, marketing business and entrepreneurship
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - Jun 2, 2008
ReadWriteWeb was the first to blog our big Trackur announcement, but I’m excited to bring you news of Trackur Trends–a new way to measure social media conversation trends. What is Trackur? (I’ll assume there are few …
successful-blog.com » Liz Strauss at Successful Blog - Jun 1, 2008
I’m on a quest to approach social networking and reputation management in a saner, more organized way. Now I’m checking and revising what I’ve already got out there. Your LinkedIn Profile: Who’s Looking at YOU? …
Also tagged: strategy, linkedin, successful blog, business life
commonsensepr.com » Common Sense PR - Jun 1, 2008
I tend not to criticize enthusiasts and optomists. I think the world needs as much optimism and positive energy as possible. So it was not without reservations that I cranked out my rant about the paid editorial …
Also tagged: podcasts, podcasting, networking, marketing, social media, critiques, pr, netiquette, flame wars, joseph jaffe, arguments, etiquette, criticism, audiences, brevity, accusations, apologies, disagreement, jaffe juice, spats
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - May 29, 2008
Every time I speak with a journalist about the online reputation management (ORM) industry, I’m often asked “How big is the industry?” You know what, I don’t know. However, when it comes to Search Engine Reputation …
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - May 29, 2008
I know you’re used to reading 10, 20, and 101-step articles for online reputation management, but when it comes to hotels and local businesses, just one step could save your reputation. That one step? Don’t let the …
Also tagged: local mobile
commonsensepr.com » Common Sense PR - May 25, 2008
A polarized discussion has been taking place about Twitter user Ariel Waldman, who went public about a harassment complaint she says wasn’t handled properly. One one side, you have Twitter employees and some of their …
Also tagged: customers, social media, pr, ethics, buzz, spin, audiences, crisis communications
commonsensepr.com » Common Sense PR - May 24, 2008
There’s a reason politicians spend many hours being trained to juggle issues and spout statements that won’t blow up in their faces. Apparently, Hillary Clinton’s vow to “obliterate” Iran if it attacked Israel wasn’t …
Also tagged: politics, pr, ethics, spin, media relations, communication skills, communication tactics, crisis communications, apologies
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - May 22, 2008
Whenever I discuss being Radically Transparent, I refer to my “Three Simple Words” approach to remembering how to react to a reputation crisis. Sincerity, Transparency, and Consistency (see bottom of post for full …
Also tagged: social media
commonsensepr.com » Common Sense PR - May 22, 2008
The story about the messed up yearbook photos gets better. Lifetouch National School Studios reportedly was trying to fix their mess-up of a batch of photos when they botched the job even further by trying to paste …
Also tagged: customers, pr, ethics, executive mindset, crisis communications, apologies