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toprankblog.com » Online Marketing Blog - May 21, 2008
Companies large and small spend significant proportions of their revenue on branding efforts as well as those things that influence customer perception of brand like product development, support and customer service …
Also tagged: branding, online marketing, online branding
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - May 20, 2008
“They say the women treat you fine on Broadway But lookin’ at them just gives me the blues”. “On Broadway”, George Benson I can’t help but think that Philip J. Smith, President of The Shubert Organization must be …
Also tagged: video
webpronews.com » WebProNews Feed - May 19, 2008
There's no doubt about it - getting the top spot in search results can be great for business. But if searches for a company's name also turn up complaints and negative reviews, whatever time and money was spent on SEO …
Also tagged: accm
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - May 19, 2008
I can’t begin to explain just how excited I am with the growth of Trackur.com. More than 1,700 people have already taken Trackur’s sophisticated online reputation monitoring for a spin, and that number is growing …
Also tagged: pilgrim news
commonsensepr.com » Common Sense PR - May 19, 2008
A yearbook publisher screwed up in a major way when an employee pasted students’ heads on other bodies. Lifetouch National School Studios apologized and offered to re-do the publication prep and pay for reprinting the …
Also tagged: customers, pr, media relations, communication skills, crisis communications, checklists, apologies
toprankblog.com » Online Marketing Blog - May 18, 2008
Lee and Rob at PRSA International 2007 On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing …
Also tagged: dma, conference, lee odden, public relations, online marketing, online reputation management, online pr, toprank, rob key, heather lloyd martin, accm, marketing pr conferences
commonsensepr.com » Common Sense PR - May 18, 2008
It’s great having a mentor. They give you the benefit of their years of experience. TechCrunch’s Mike Arrington was happy to offer Loic Lemeur and his start-up company Seesmic the following advice, in a posting …
Also tagged: social media, entrepreneurs, pr, ethics, promotions, executive mindset, crisis communications, apologies, celebrity pr
commonsensepr.com » Common Sense PR - May 16, 2008
It’s been a busy week of accusations, gnashing of teeth, and protests of innocence. The Middle East? No, I’m talking about the ongoing debate between bloggers and journalists on one side and public relations folks on …
Also tagged: social media, agencies, journalism, pr, news releases, media relations, pr tools
commonsensepr.com » Common Sense PR - May 15, 2008
What a schmozzle. The recent uproar after the firing of an employee over her decision to give a free bite-sized snack to the young child of a customer lead the Tim Horton’s chain to unfire her. The optics of firing a …
Also tagged: work, customers, careers, pr, ethics, office politics, executive mindset, crisis communications, issues management, employee communications, apologies
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - May 15, 2008
If you buy Radically Transparent–or download chapter 1 for free–you’ll learn how JetBlue’s reputation was severely damaged when it stranded passengers for hours in February 2007. The company had to do a lot of …