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toprankblog.com » Online Marketing Blog - May 14, 2008
Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly - enough to make your head spin. Here is a summary …
Also tagged: search engine strategies, search marketing expo, online marketing, push, ses toronto, search insider summit, smx advanced, prsa, pr conferences, accm, digital impact conference, marketing pr conferences
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - May 13, 2008
For once, the (semi-)mainstream media (almost) gets it right. Chris Wilson, editorial assistant at the Washington Post-owned Internet magazine Slate, wrote an article Friday about search engine optimization—and it …
Also tagged: sem industry
webpronews.com » WebProNews Feed - May 12, 2008
Reputation management sounds so cold and formal. While it may excite the MBA crowd, the rest of us want to see a little joy with rep. read more
Also tagged: social media
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - May 9, 2008
Here’s a headline from a new Reuters article: "Facebook users willing to let employers see profiles" Reuters looks at a new report on Canadian Facebook users and pretty much declares that they are now happy to let …
Also tagged: research, social media
commonsensepr.com » Common Sense PR - May 8, 2008
Customers of VOIP phone services are supposed to alert their service provider if they move, so the instructions can be changed for emergency services responding to a 911 call. But that doesn’t mean the company is off …
Also tagged: marketing, customers, writing, pr, audiences, communication skills
businessandblogging.com » Business and Blogging - May 5, 2008
It was with amazement that I read The True Story of a Bogus Blog by Andrew Adam Newman in Adweektoday. Has the corporate world learned nothing about the public’s reaction to fake blogging ? In this latest fake blog …
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - May 1, 2008
Online reputation management (ORM) is officially an “industry.” While there’s been a lot of discussion about the importance of reputation management, BusinessWeek is among the first to look at the industry behind it …
Also tagged: orm
commonsensepr.com » Common Sense PR - Apr 30, 2008
Lawyers are often very good at helping organizations achieve their goals. But when it comes to plotting effective public relations moves, they too often forget how that legal action can be seen as aggressive overkill …
Also tagged: pr, ethics, advocacy, communication tactics
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - Apr 29, 2008
After reading Radically Transparent, BearingPoint’s Paul Dunay wants to know just how ready companies are for reputation management. Dunay tells us, "I feel that many companies are not prepared for the full extent of …
Also tagged: research
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - Apr 29, 2008
One of the biggest gripes small businesses have about local review sites is that not all of them provide an opportunity to respond to a customer complaint. Popular review site Yelp is hoping to address that issue with …
Also tagged: local mobile