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marketingpilgrim.com » Andy Beal's Marketing Pilgrim - Jun 24, 2008
Since launching my own online reputation monitoring service, Trackur has seen more than 2700 registered users. Those that sign-up range from small mom-and-pop shops to some very well known Fortune 500 companies. Those …
Also tagged: pilgrim news
businessandblogging.com » Business and Blogging - Jun 21, 2008
(www.businessandblogging.com) Tip: You can use your business blog to deal with a business crisis. The key in such a situation is to discuss the situation in a calm and rational, yet informative way. Be honest and …
Also tagged: blogging, public relations
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - Jun 20, 2008
You know that just about any mention of "reputation" and "Google" is going to get my attention, so I was eager to hear about Ziggs.com. My local CBS affiliate WRAL, teased me that the new service will tell you who is …
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - Jun 19, 2008
If you have any interest in online reputation management, then you need to be in North Carolina on August 7th–that’s when I’ll host my first ever Online Reputation Management Workshop. I want to keep the event small …
Also tagged: pilgrim news
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - Jun 13, 2008
There’s no doubt that democratic presidential nominee Barack Obama knows how to use the web to improve his chances of being elected this November. His campaign has used the internet to raise millions in funds and our …
commonsensepr.com » Common Sense PR - Jun 12, 2008
You have to wonder how the talk went at CBC the day they decided to play hardball with the author of the iconic Hockey Night in Canada theme song. “That theme is too recognizable,” one exec said to the other. “Is that …
Also tagged: marketing, pr, buzz, spin, persuasion, communication tactics, executive mindset, crisis communications, key messages
entrepreneurs-journey.com » Entrepreneurs-Journey.com by Yaro Starak - Jun 11, 2008
In my previous post about Starbucks reputation management we looked at how a few good customer service systems can be used as a marketing strategy to encourage word of mouth and result in a competitive advantage. In …
Also tagged: entrepreneurship, customer service, internet business, start an online business
commonsensepr.com » Common Sense PR - Jun 11, 2008
A decade ago, the Canadian government made a statement of regret about the country’s long-time policy of forcibly removing aboriginal children from their home communities and subjecting them to cultural cleansing in …
Also tagged: politics, pr, ethics, strategic thinking, issues management, apologies, event management, speechwriting
entrepreneurs-journey.com » Entrepreneurs-Journey.com by Yaro Starak - Jun 9, 2008
I was traveling around Queen Street West in downtown Toronto this week and as always I popped into a Chapters bookshop (like a Borders). In Canada most bookshops have either a Starbucks or a Second Cup coffee shop …
Also tagged: starbucks, viral marketing, customer service, competitive advantage, marketing business and entrepreneurship
marketingpilgrim.com » Andy Beal's Marketing Pilgrim - Jun 2, 2008
ReadWriteWeb was the first to blog our big Trackur announcement, but I’m excited to bring you news of Trackur Trends–a new way to measure social media conversation trends. What is Trackur? (I’ll assume there are few …