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Tags » Segmentation

Related tags: advertising, broadband, device, europe, marketing, mobile, targeting, tv, video, wireless

  1. Targeting the Youth-Oriented Virtual Worlds

    blogspot.com » Digital Lifescapes | by David H. Deans - Sep 1, 2008

    Virtual Worlds Management released the latest findings of its analysis of youth-oriented virtual worlds. There are now over 150 virtual worlds operating or in development with a focus on the youth market

    Also tagged: virtual worlds, adoption, targeting

  2. CDMA Operators Continue Sunk Investment

    blogspot.com » Digital Lifescapes | by David H. Deans - Aug 26, 2008

    Although the overall dynamics of CDMA markets are overshadowed by progress around UMTS/HSPA and the migration to LTE, CDMA operators continue to upgrade their networks to provide capacity for higher numbers of

    Also tagged: mobile, standards, wireless, adoption

  3. Femtocell Market Segmentation Advantage

    blogspot.com » Digital Lifescapes | by David H. Deans - Aug 23, 2008

    Informa Telecoms & Media expects the number of femtocells deployed by the end of 2013 to exceed the 40 million mark, with 22 million net additions in 2013 alone. This installed base could help mobile operators to

    Also tagged: mobile, marketing, wireless, systems, fmc

  4. Broadband SPs Witness a Dramatic Decline

    blogspot.com » Digital Lifescapes | by David H. Deans - Aug 18, 2008

    North American broadband service providers (SPs) witnessed a dramatic decline in the number of net new subscriptions in the second quarter of 2008, according to a market study by Strategy Analytics. While seasonality

    Also tagged: cable, broadband, telco, adoption, targeting

  5. MMORPG Services Will Need More Gamers

    blogspot.com » Digital Lifescapes | by David H. Deans - Aug 2, 2008

    Massive multiplayer online role-playing game (MMORPG) publishers may have to start giving away playing time to attract more players into online role-playing worlds, according to the latest market study by Parks

    Also tagged: gaming, marketing, broadband, adoption

  6. Engagement Framework Aligns with Buying

    Engagement Framework Aligns with Buying

    blogspot.com » Digital Lifescapes | by David H. Deans - Jul 27, 2008

    Marketers need an intuitive framework that allows them to move away from treating customers as generic segments to focusing on an individual's buying process, according to the latest market study by Forrester Research

    Also tagged: marketing, engagement, targeting

  7. Consumers Accepting of Online Video Ads

    blogspot.com » Digital Lifescapes | by David H. Deans - Jul 24, 2008

    Driven by increased online video adoption, advertising spend continues to move online. As more American consumers go online to stream or download video content, the number of advertising-subsidized online video

    Also tagged: video, media, tv, advertising, adoption

  8. No End in Sight for the Online Video Upside

    blogspot.com » Digital Lifescapes | by David H. Deans - Jul 22, 2008

    Are we there yet? Apparent not, the video growth journey continues. ComScore released May 2008 data from their Video Metrix service, reporting that U.S. Internet users viewed more than 12 billion online videos during

    Also tagged: video, multimedia, broadband, adoption

  9. Digital Navigation Device Market Maturing

    blogspot.com » Digital Lifescapes | by David H. Deans - Jul 7, 2008

    The worldwide shipment growth of personal navigation devices (PNDs) was higher than anticipated last year, with shipments reaching 30.7 million in 2007, up from 13.3 million in 2006, according to the latest market

    Also tagged: design, gps, device, adoption, vas

  10. Digital Media Engagement and Advert Metrics

    blogspot.com » Digital Lifescapes | by David H. Deans - Jul 4, 2008

    MTV Networks (MTVN) and Harris Interactive research reveals a companion metric to measuring audience size, offering a new way for advertisers to potentially target the most engaged and valuable TV and online audiences

    Also tagged: media, tv, advertising, broadband, analytics

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