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commonsensepr.com » Common Sense PR - Jul 26, 2008
Even if you don’t know the original source for a fact or a quotation, you need to indicate that it’s not your idea. Otherwise, your audience will assume you are either too dim to know that you’re borrowing from …
Also tagged: writing, sources, ethics, audiences, persuasion, communication skills
commonsensepr.com » Common Sense PR - Jul 26, 2008
I’ve been to a lot of funerals this year. Too many of them have included a sales pitch for the religious choice of the deceased. This strikes me as an odd choice. The religious affiliation (or lack thereof) of the …
Also tagged: marketing, ethics, audiences, communication skills
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Quick Tip: Answer the Question ‘Why Should I Care?’commonsensepr.com » Common Sense PR - Jun 22, 2008 The average person in business receives too many memos, e-mails and news alerts in a given day to pay close attention to all of them. Unless you can communicate quickly what value will come from reading your … Also tagged: quick tips, writing, audiences, persuasion, communication skills, employee communications |
commonsensepr.com » Common Sense PR - Jun 11, 2008
A decade ago, the Canadian government made a statement of regret about the country’s long-time policy of forcibly removing aboriginal children from their home communities and subjecting them to cultural cleansing in …
Also tagged: politics, pr, ethics, reputation management, strategic thinking, issues management, apologies, event management
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Rethinking Speechwriting in the Context of Conversational Communicationscommonsensepr.com » Common Sense PR - Jun 8, 2008 There was a time when a public speaker could count on the attention of their audience. Blackberries, wireless laptops, and other tools mean that you’re no longer in control of the environment you’re speaking in. Are … Also tagged: presentations, audiences, persuasion, communication skills, executive mindset, conferences and webinars, event management, key messages |
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The Story Behind the Story - ‘Happy Birthday’commonsensepr.com » Common Sense PR - May 9, 2008 You think you know the facts about something that’s common knowledge. Not so, unless you check the facts. Techdirt’s Mike Masnick points to a copyright blogger who notes a paper that details the incorrect assumptions … Also tagged: writing, sources, communication skills, pr tools, learning resources |
fourhourworkweek.com » The Blog of Author Tim Ferriss - Apr 12, 2008
What happens when you say “laugh at all my jokes and I’ll breakdance for you at the end”—and someone calls you on it? This is exactly what happened to me two months ago at the Nielsen Training Conference in Atlanta. I …
Also tagged: interviews, manga, al gore, presentation tips, 4 hour work week, timothy ferriss, daniel pink, dan pink
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Quick Tip: The Walrus Is Paulcommonsensepr.com » Common Sense PR - Mar 16, 2008 Outward-facing communication shouldn’t use jargon and inside jokes, but internally, the sky’s the limit. For communication with and among employees, the use of nicknames, jargon and inside jokes is part of what bonds … Also tagged: work, quick tips, writing, presentations, audiences, office politics, executive mindset, employee communications |
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Hillary Spins Primary Winscommonsensepr.com » Common Sense PR - Mar 5, 2008 Template for candidate messages in a primary: “(Insert any old accomplishment) is a sign we are on the course to victory. Any candidate who (repeat any old accomplishment) is certain to be the next president.” Let’s … Also tagged: politics, pr, spin, communication tactics |
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I Stared at the Lunar Eclipse and Learned that Simple Is Bettercommonsensepr.com » Common Sense PR - Feb 22, 2008 I dragged the family out to see the lunar eclipse Wednesday night. One kid was home sick all day, the other didn’t have pants on. Spouse is just getting over a nasty cold. Still, there we were, standing at the end of … Also tagged: writing, audiences, persuasion, communication skills, communication plans |