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commonsensepr.com » Common Sense PR - Aug 1, 2008
The average human brain isn’t trained to perform memorization tricks in front of an audience. So maybe we should alter our language and our powers of persuasion to accommodate the vast majority of us drones who are …
Also tagged: creativity, communication tactics, executive mindset
commonsensepr.com » Common Sense PR - Aug 1, 2008
We’ve all experienced the rogue employee who wipes out any goodwill you felt for a restaurant or a service supplier with their attitude. Well, corporate cultures can be just as toxic to the customer relationship, but …
Also tagged: marketing, customers, pr, persuasion, employee communications
commonsensepr.com » Common Sense PR - Jul 26, 2008
If Microsoft doesn’t want to buy Yahoo, why do executives keep talking about the acquisition-gone-wrong? The continued dribble of comments about potential side-deals and semi-deals must be distracting to Microsoft …
Also tagged: pr, buzz, spin, office politics, communication tactics, executive mindset, employee communications, key messages
commonsensepr.com » Common Sense PR - Jul 19, 2008
The interconnectedness of public relations and marketing is evident when you see a company effectively differentiating itself from its competitors. But even the most coordinated efforts have to amplify something true …
Also tagged: marketing, customers, pr, creativity, buzz, executive mindset, employee communications
commonsensepr.com » Common Sense PR - Jul 5, 2008
It’s not every industry that gives away what would ordinarily be the key proprietary assets: source codes, communication protocols, content. In the spirit of barcamps and podcamps before it, Jeremiah Owyang is …
Also tagged: research, networking, presentations, social media, entrepreneurs, creativity, buzz, conferences and webinars, event management
commonsensepr.com » Common Sense PR - Jul 3, 2008
It’s not every industry that gives away what would ordinarily be the key proprietary assets: source codes, communication protocols, content. In the spirit of barcamps and podcamps before it, Jeremiah Owyang is …
Also tagged: research, networking, presentations, social media, entrepreneurs, creativity, buzz, conferences and webinars, event management
commonsensepr.com » Common Sense PR - Jun 25, 2008
The Canadian Autoworkers’ Union is appalled that GM is closing factories that produce trucks and performance cars. Their showdown with management fizzled recently when the courts ruled they couldn’t blockade GM …
Also tagged: work, careers, creativity, ethics, advocacy, spin, communication tactics, executive mindset, crisis communications, employee communications
commonsensepr.com » Common Sense PR - Jun 15, 2008
A communications plan, like most business plans, has to anticipate that things might not go as planned. If you can’t see the possible abrupt left turns for whatever project you’re planning, your plans are incomplete …
Also tagged: pr, communication plans, checklists, event management
commonsensepr.com » Common Sense PR - Jun 11, 2008
A decade ago, the Canadian government made a statement of regret about the country’s long-time policy of forcibly removing aboriginal children from their home communities and subjecting them to cultural cleansing in …
Also tagged: politics, pr, ethics, reputation management, issues management, apologies, event management, speechwriting
commonsensepr.com » Common Sense PR - Jun 5, 2008
There’s a mountain of analysis of what went wrong with Hillary Clinton’s drive for the presidential nomination. I’m with the pundits who say it was her team’s assumption that they were orchestrating a coronation when …
Also tagged: politics, spin, audiences, persuasion, communication tactics, executive mindset, crisis communications, key messages