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Technosailor.com - Nov 5, 2008
Tremendous insight from Gary Vaynerchuk of WineLibrary.TV. This man may be the most brilliant marketing mind of our time. I’m pleased to call him a friend. Early apologies for some of Gary’s language as he is …
Also tagged: advertising, economy, online marketing, aaron brazell, garyvee
Technosailor.com - Oct 24, 2008
Last year I wrote a post titled, “How Much do People Talk About You?“. I could very well simply republish that post and be done with it, but I wanted to come back to the topic a year later and discuss it more because …
Also tagged: brand, influence, aaron brazell
Technosailor.com - Oct 7, 2008
It’s 2008 and with 2008 comes technology. It’s awkward, I realize, for some small businesses to justify the use of social networks, blogs etc. After all, how can a small business trying to remain profitable encourage …
Also tagged: business, social media, small business, pr, aaron brazell
Technosailor.com - Aug 11, 2008
Gap Marketing. What. The. Heck. Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill. Gap marketing is laptop stickers …
Also tagged: ford, aaron brazell, freshbooks, gap marketing
Technosailor.com - Jul 3, 2008
A reader of this blog, recently, inquired about the difference between Designers and Marketers. I took some time to think about it and came to so many conclusions that it was Wicked Marketing entry worthy. This won’t …
Also tagged: business, sports, design, advertising, op ed, market, designer, technosailor, marketer, designing, venture files, wicked marketing
Technosailor.com - Jun 26, 2008
I called this entry “Who are you designing for…you or your customers”, because most business owners can’t see that what they are asking a designer, marketing firm or neighbor down the street to do is create the image …
Also tagged: business, programming, advertising, client, customer service, best of, customer, wicked, brand image, perception, social issues, brand identity, wicked java
Technosailor.com - Jun 20, 2008
I was sitting at the mall waiting for my niece to get out of a certain store that had huge round mouse ears, I watched a gaggle of tween-age girls walk by in outfits that I hadn’t seen, and honestly hoped never to …
Also tagged: business, sports, humor, design, trends, advertising, technosailor, social issues, venture files
Technosailor.com - Jun 12, 2008
Ultimately as a graphic/web designer, it’s my job to create designs that, hopefully, will attract the attention of people that view the sites we design for our clients.Through a combination of strong design and …
Also tagged: business, web 2 0, design, advertising, website, seo, web 3 0, web 2 o, mike dougherty, wicked java
Technosailor.com - Jun 4, 2008
I’ve gone round and round about what to talk about this time and, after many heated battles with Nerf balls and Twinkies, a phone call gave me the solution. I recently spoke to a gentleman who decided that, rather than …
Also tagged: business, clients, business cards, wicked marketing
Technosailor.com - May 23, 2008
The silver bullet for marketing a successful business…doesn’t exist. Sorry to disappoint you. There’s a world of difference between closing in six months and seeing year two come and go. A lot of it is hard work …
Also tagged: business, design, technosailor, mike dougherty, venture files, wicked marketing, wicked java