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Technosailor.com - Jun 18, 2008
In Part 4, we continue building out the goals that must be accomplished through the marketing plan. This section, called “Objectives” is usually only a page in length and are the milestones that you will achieve as you …
Also tagged: business, entrepreneurship, marketing plan, venture files
Technosailor.com - Jun 9, 2008
As we discussed in Part 2 - Situational Analysis, there is room for the SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. However, what I like to do is take a separate section that really dives into the …
Also tagged: business, entrepreneurship, marketing plan, venture files
Technosailor.com - May 29, 2008
The Situational Analysis is probably one of the hardest sections you will right because you are essentially laying out how the product will function in various environments and how it will be perceived in the …
Also tagged: business, entrepreneurship, marketing plan, venture files
Technosailor.com - May 19, 2008
Marketing is a key part of business success. You need to decide which customers to target. You need to work out how you will reach and win new customers. You need to make sure that you keep existing customers happy …
Also tagged: business, entrepreneurship, marketing plan, venture files
Technosailor.com - May 17, 2008
What is Founderitis? It is been called “Founders Syndrome” and it is not some type of medical disease but rather a disease that can infect your business if you are not careful. The Wikipedia definition of …
Also tagged: business, rules, entrepreneurship, venture files
Technosailor.com - May 16, 2008
Over the last 9 years and two startups I have learned many things and screwed up royally in some cases. This ongoing series is about providing you best practices of lessons learned and avoiding the mistakes I have …
Also tagged: business, rules, entrepreneurship, venture files
Technosailor.com - May 12, 2008
Since the Business Plan series came to a close I thought of the next logical step in what you have to do in your business to support the business plan and its operations. This next step is the marketing plan …
Also tagged: business, entrepreneurship, marketing plan, venture files
Technosailor.com - May 10, 2008
As you all know I just wrapped up my Business Plan Series and will be starting a Marketing Plan Series next week. So I started thinking about what smaller bits of advice I could organize in a great ongoing series of …
Also tagged: business, entrepreneurship, venture files
Technosailor.com - May 5, 2008
I have heard this from many people I have met “I really want to be a VC”. First, why are you asking me when I am not one and don’t have a desire to be one? Let me direct you to some people in the industry and a few who …
Also tagged: business, entrepreneurship, vc, venture capital, venture files
Technosailor.com - May 3, 2008
I have been to a lot of networking events in my life and I am sure you have as well. The one common element of going to these things is swapping business cards and collecting them for entry into the address book and …
Also tagged: business, entrepreneurship, businesscards, venture files