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Email Marketing Loses Effectiveness as Social Networking Surges

teleclick.ca » 2008 » October » 4th » Email Marketing Loses Effectiveness as Social Networking Surges

Tagged: web services, email

The rising growth of social networking websites, text and instant messaging, and other forms of mobile and online communication, are taking their toll on email usage and by extension, the effectiveness of email marketing, according to a recent study by JupiterResearch. 22% of email users say they often use social networking websites to communicate, in place of email, according to the study … Continue Reading »

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