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SES San Jose: Landing Page Testing & Tuning

toprankblog.com » 2008 » August » 19th » SES San Jose: Landing Page Testing & Tuning

Tagged: search engine strategies, pay per click, online marketing, landing pages, toprank, landing page optimization, sessanjose08

If pay-per-click ads are the welcome mat to the house of your business, landing pages are the entryway. The welcome mat may get people in the door, but the entryway convinces them to stay. The look and feel of your ‘entryway’ needs to be inviting and interesting to get your visitors to move forward in their relationship with your business. A good, engaging landing page is critical to gaining the … Continue Reading »

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