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SES San Jose: Ads in a Quality Score World

toprankblog.com » 2008 » August » 20th » SES San Jose: Ads in a Quality Score World

Tagged: ppc, search engine strategies, ashley, pay per click, online marketing, google adwords, quality score, landing pages, toprank, sessanjose08

“Quality over quantity” applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pay-per-click ads, in which the quality of your campaigns, from keywords to ads to landing pages, takes precedence over the quantity of money you bid. Your keyword quality scores can be either a barrier of entry to ad rankings or your free pass to the … Continue Reading »

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