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MIMA Summit Marketing Mix Challenge

toprankblog.com » 2008 » October » 1st » MIMA Summit Marketing Mix Challenge

Tagged: interactive marketing, integrated marketing, marketing mix, mima summit, marketing pr conferences, mimasummit

The Marketing Mix Challenge session promises to answer the question: “If you’re going to launch a new product, how do you formulate the marketing mix - in this economic climate?” The panel includes a mix of in-house marketers and agencies: Luba Smulka from General Mills (Cheerios), Eric Boyles from Medtronic, Ron Corbisier from Cadria (agency) and Patty Henderson from Colle+McVoy. The Moderator … Continue Reading »

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