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Online Marketing Blog - Aug 20, 2008
“Quality over quantity” applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pay-per-click ads, in which the quality of your campaigns, from keywords …
Also tagged: ppc, search engine strategies, ashley, online marketing, google adwords, quality score, landing pages, toprank, sessanjose08
Online Marketing Blog - Aug 20, 2008
Continuing the day’s trend, I attended another landing page-related session to round out Day Two of SES San Jose. The Expert Roundtable brought together four ‘knights’ of landing page optimization, armed with their …
Also tagged: seo, search engine strategies, toprank, landing page optimization, sessanjose08
Online Marketing Blog - Aug 19, 2008
If you are in the market to harvest leads from your web site, then this is the session for you! Industry experts Barbara Coll, CEO of WebMama.com, Patricia Hursh, President and Founder of SmartSearch Marketing and Adam …
Also tagged: seo, search engine strategies, search marketing, interactive marketing, online marketing, jessica, b2b marketing, sessanjose08, b2b sem
Online Marketing Blog - Aug 19, 2008
What is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated. In Identify, Analyze, Act …
Also tagged: web analytics, search engine strategies, toprank, thomas mcmahon, marketing pr conferences, sessanjose08
Online Marketing Blog - Aug 19, 2008
Who doesn’t like when secrets are given away? I know I do, and I can’t be the only one who thrives on search engine tips, rumors and gossip. This afternoon the expert panel of David Rodnitzky, Terry Whalen, Chris …
Also tagged: search engine marketing, search engine optimization, seo, search engine strategies, seo tips, seo myths, online marketing, toprank, sessanjose08, sem myths
Online Marketing Blog - Aug 19, 2008
When performing a search on Google, there are two different types of results that show up: the organic listings and the paid, or sponsored, listings. Organically ranked sites are those which Google finds most relevant …
Also tagged: advertising, paid search, ppc, search engine strategies, search advertising, online marketing, toprank, sessanjose08
Online Marketing Blog - Aug 19, 2008
If pay-per-click ads are the welcome mat to the house of your business, landing pages are the entryway. The welcome mat may get people in the door, but the entryway convinces them to stay. The look and feel of your …
Also tagged: search engine strategies, online marketing, landing pages, toprank, landing page optimization, sessanjose08
Online Marketing Blog - Aug 18, 2008
Many business owners and marketers can agree the current economy is having an impact on marketing plans, making every dollar and click matter. As part of the TopRank Account Team, I am excited to learn a new …
Also tagged: search engine strategies, online advertising, adwords, online marketing, jessica, sessanjose08
Online Marketing Blog - Aug 18, 2008
Right after lunch today (which was pretty darn good ) was the first of the Orion Keynote presentations - a panel entitled “How Much Search is Enough?” Moderated by Kevin Ryan, this keynote panel discussed issues facing …
Also tagged: seo, search engine strategies, online marketing, toprank, sessanjose08
Online Marketing Blog - Jul 14, 2008
For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited including results from the Marketing Sherpa members search marketing …
Also tagged: seo, online marketing, marketing sherpa, search industry news, search marketing benchmark guide, search marketing report