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How CBS sells the video ads YouTube can't [Online Advertising]

valleywag.com » 2008 » April » 7th » How CBS sells the video ads YouTube can't [Online Advertising]

Tagged: youtube, online advertising, cbs, online video

One reason that YouTube isn't making their overlords at Google happy is because the video site is having a tough time selling advertising inventory. The new solution? Letting content partners do the work for them, says Google director Jordan Hoffner in an interview with TV Week's Daisy Whitney. CBS is among a number of companies which have been granted license to sell their own ads. That move … Continue Reading »

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