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Steve Jobs ruthless, Michael Eisner clueless according to new Pixar history [Books]

valleywag.com » 2008 » June » 23rd » Steve Jobs ruthless, Michael Eisner clueless according to new Pixar history [Books]

Tagged: books, history, pixar, george lucas, steve jobs, michael eisner, jeffrey katzenberg, david price

Pixar, the computer animation company and digital film studio, was undervalued by everyone in Hollywood, from George Lucas who formed the original team at Skywalker Ranch to Michael Eisner and Jeffrey Katzenberg at Disney. Steve Jobs, however, understood the potential for the company — and how to milk it for every penny. After buying the company for a mere $5 million, after Katzenberg balked on … Continue Reading »

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