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THQ signs up Massive for in-game advertising

venturebeat.com » 2008 » November » 24th » THQ signs up Massive for in-game advertising

Tagged: video games, digitalmedia, business and technology, co google, co microsoft, co electronic arts, co iga worldwide, co thq, co double fusion

As game publishers look for more ways to pull in revenues, in-game advertising is catching on. Today, game publisher THQ is announcing that Microsoft’s Massive division will become the exclusive provider of in-game ads for THQ’s Xbox 360 and PC games. The multi-year, multi-game deal means that Massive has landed a big account and that its business proposition is looking better for publishers … Continue Reading »

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