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Yahoo buys rest of Right Media for $680 million

zdnet.com » 2007 » April » 30th » Yahoo buys rest of Right Media for $680 million

Yahoo said Monday it will buy the remainder of Right Media that it doesnt already own. Right Media runs an online advertising exchange and is likely to give Yahoo an exit from working with DoubleClick, which is soon to be GoogleClick. Yahoo will pay $680 million for the 80 percent it doesnt own already (see Techmeme discussion). In October, Yahoo bought a 20 percent stake. Right Media will get Continue Reading »


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