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Tagged: identity, community, web 2 0, collaboration, social computing, design patterns, products, user generated content, enterprise 2 0, crowdsourcing, social software, governance, business models, collective intelligence, architecture of participation, enterprise web 2 0, encouraging unintended uses, customer self service, customer community, grassroots community
One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it can sometimes seem, customer communities often sprout up on the initiative of passionate customers … Continue Reading »