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An argument about switching costs

zdnet.com » 2008 » August » 26th » An argument about switching costs

Tagged: hardware, management, strategy, desktops, information technology, paul murphy, sun ray, sun microsystems inc

When someone signing himself as "Dr. Dog" attacked the Sun Ray desktop solution recently he made the three most common mistakes - confusing applications with applications delivery, invoking the sunk cost fallacy, and valuing IT risk over business risk. by Paul Murphy … Continue Reading »

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