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First Microsoft make-over ad airs: $300 million well spent?

zdnet.com » 2008 » September » 5th » First Microsoft make-over ad airs: $300 million well spent?

Tagged: vista, windows xp, windows client, advertising, windows 7, corporate strategy

During the NFL season opener on September 4, Microsoft aired the first of the ads that it paid agency Crispin Porter + Bogusky $300 million-plus to create to help make over the company’s image. Here it is, courtesy of YouTube: No mentions or even thinly veiled references to Apple. And there is only an indirect reference to Windows. Don’t get me wrong: I’m not yearning for the “Wow Starts Now.” … Continue Reading »

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